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  1. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    a teenager. And then like a five-year-old. As a dad of two teenagers, I can tell you: they’re not impressed ...

    David McGuire - 25/06/2021 - 14:58

  2. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    of telling ‘human’ stories. How vendors are reaching the new breed of tech buyer. Four lessons for tech ...

    Jack Mann - 01/06/2021 - 14:51

  3. The B2B Marketing US Agencies Benchmarking Report 2021

    agencies. But we know that league tables can’t tell the whole story of the US marketplace. There’s far too ...

    Jack Mann - 20/04/2021 - 19:31

  4. Here are some customer advocacy marketing strategies that actually work

    and at worst they tell others of their plight. So, what is Customer Advocacy? It is a methodology that puts ... set yourself up for a torrid relationship and at worst they tell others of their plight. So, what ...

    Mercè Cozens - 01/06/2021 - 16:19

  5. The engagement evolution: from ABM to ABX

    and to tell sales where to focus their efforts. But it is always the sales teams who have  more direct contact ...

    Jon Clarke - 27/05/2021 - 10:53 - 1 comment

  6. What does a psychological insight consultancy do?

    Business psychologists can tell you what might be a waste of time and budget in terms of resultant audience ...

    Dr. Simon Moore - 27/05/2021 - 17:29

  7. 12 predictions B2B marketers are making for 2021

    on the horizon, I asked marketers to tell me what their predictions were. Adam Leslie, product strategy ... in the following months.  With 2021 on the horizon, I asked marketers to tell me what their predictions were. Adam ...

    Kavita Singh - 21/12/2020 - 10:49

  8. Shaped By

    everyday lives. That’s changemaking. And that’s the story we help them to tell. Our Awards Gold at the Muse ...

    Jack Mann - 07/05/2021 - 09:37

  9. Top 3 tips for selecting and managing your specialist agency

    to the ones that they’ve lost. So ask: ‘Could you tell us about any clients you’ve lost in the past year, ... a handle on your work. There might be an assumption that the agency will tell you how frequently they’d ... that they’ve lost. So ask: ‘Could you tell us about any clients you’ve lost in the past year, and why?’ ...

    Kavita Singh - 07/05/2021 - 12:12

  10. B2B marketing: Why it’s all about a B2i experience

    It’s about telling a cohesive story and making your customer its hero, which means taking a long hard ...

    Paul Stoddart - 05/05/2021 - 11:48

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