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  1. Top 3 tips for selecting and managing your specialist agency

    to the ones that they’ve lost. So ask: ‘Could you tell us about any clients you’ve lost in the past year, ... a handle on your work. There might be an assumption that the agency will tell you how frequently they’d ... that they’ve lost. So ask: ‘Could you tell us about any clients you’ve lost in the past year, and why?’ ...

    Kavita Singh - 07/05/2021 - 12:12

  2. B2B marketing: Why it’s all about a B2i experience

    It’s about telling a cohesive story and making your customer its hero, which means taking a long hard ...

    Paul Stoddart - 05/05/2021 - 11:48

  3. How to create a buzzworthy campaign with Paul Anderson

    own.  Check out the full campaign here! 1. Can you tell me how you were able to come up with a concept ... I tell you this guy is great? B2B Marketing ABM Report 2020 This year’s ABM report reveals where most B2B ... of audiences as a concept and idea that Embraer own.   Check out the full campaign here! 1. Can you tell me how ...

    Kavita Singh - 02/02/2021 - 16:17

  4. Creating content for a better customer experience journey

    multiple channels.  Today, content marketing is no longer simply about telling a story: it’s also about ... telling the right story, in the right format, on the right platform. Much of this will depend on which ... audiences and via multiple channels.  Today, content marketing is no longer simply about telling a story: ...

    Emma Crofts - 29/04/2021 - 14:19

  5. How to build a world-class ABM campaign

    Apollo. Q. Tell us a bit about your campaign for HP Apollo. What was the goal, and how did you set out ...

    David Rowlands - 05/03/2021 - 14:40

  6. Episode 13: Navigating an ABM Journey with Kate Owen of Capita

    where they discussed her growth and expertise as a marketer.   Tell us about your background – when did ... tell my 9 year old daughter when she asks me what I do! Marketing messages need to be constantly ... and images to use in a personalised comms- for me communication and story telling is the at centre ...

    Kavita Singh - 02/12/2020 - 09:54

  7. Six reasons why you can’t afford to miss B2B Marketing Ignite USA

    of the B2B marketing speaker community will be telling us about the future of buyer-aligned content ... and the power that it can unleash. Pam Didner Always high-energy and higher enthusiasm, Pam’s session tells you ...

    Joel Harrison - 20/04/2021 - 17:13

  8. Episode 12: ABM with Mark Larwood of O2

    the Coronavirus. Tell us about your background – when did you become a marketer? Was it something that you always ... involved with before. Tell us about your ABM activities and challenges now – how long has the programme ... annual ABM Conference – can you tell us a little bit more about what you’ll be talking about there? ...

    Kavita Singh - 27/11/2020 - 09:14

  9. The B2B Marketing UK Agencies Benchmarking Report 2021

    The top 15 rising stars. The top 15 international agencies. But we know that league tables can’t tell ...

    Jack Mann - 15/02/2021 - 10:17

  10. 3 ways you can improve your employee engagement

    straight into his office. He would often tell people he was always too busy and under pressure to speak ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

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