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  1. Eight essentials for a successful global marketing rebrand

    valuable and will help you prioritise accessibility across all your markets.  6. Test the messaging ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. Account-Based Marketing Research Report

    are senior marketers utilizing in their ABM approach? Which tried-and-tested methods are most successful? ...

    Jerusa Calliste - 23/11/2022 - 09:42

  3. The 7-Step Guide to Sales Acceleration for B2B Marketers

    revenue. Packed with insights, examples and best practices, these tried and tested strategies provide ...

    Jerusa Calliste - 23/11/2022 - 09:54

  4. Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

    of short-termism in a bear market – and how to overcome them and build a brand that will stand the test of time. ...

    Jerusa Calliste - 24/11/2022 - 12:46

  5. Why marketing operations is the foundation of a successful modern marketing team

    individuals to use data for testing, learning, and firing their creativity; with organisational leaders ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. Five ways you can ensure your prototype gets you big time investment

    it at Netflix in Reed Hastings’ insightful No Rules Rules.  3. Test and test again That way you understand your ... lies you need to be test and learn-focussed. By doing this you will be able to ruthlessly prioritise ...

    Martin Brierley - 29/09/2022 - 10:24

  7. How marketers can achieve personalisation without third-party data

    on prospects reaching out to sales. Customers prefer to do product research or testing online, and contact ... platform (CDP) to store their data, another platform to analyse it, and a third platform for testing ...

    Adam Greco - 05/09/2022 - 16:24

  8. Turn your product into your top marketing tool

    But for existing customers, marketers should be leveraging feature-level usage information they have ... an avid and consistent user: engage them to beta test a new feature.  But also consider the likelihood ... in your company's success and are a rapt audience for testing new features, products, or services. ...

    Rebecca Grimes - 27/07/2022 - 09:04

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    marketers review the range of PPC channels, testing accordingly to assess which serves their business best ... simultaneously, marketing for a startup is incredibly exciting. There is often more freedom to test out new ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    experimentation and AB testing as well as adding more integrations to ensure they play nicely with every ... their own first party data.  Experimentation and AB testing module.  Real time behavioural personalisation ... customers review the results of experiments or tests, they want to be able to see at a glance ...

    David Rowlands - 07/07/2022 - 15:26


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