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1. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   marketers review the range of PPC channels, testing accordingly to assess which serves their business best ... simultaneously, marketing for a startup is incredibly exciting. There is often more freedom to test out new ...

   Luis O'Cleiry - 28/07/2022 - 09:11

2. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   experimentation and AB testing as well as adding more integrations to ensure they play nicely with every ... their own first party data.  Experimentation and AB testing module.  Real time behavioural personalisation ... customers review the results of experiments or tests, they want to be able to see at a glance ...

   David Rowlands - 07/07/2022 - 15:26

3. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

   The usage of nearly all vendor-provided information sources declined from 2021 to 2022, with vendor reps ...

   David Rowlands - 20/06/2022 - 09:41

4. How to make your B2B marketing more creative

   Focus on small, deliberate tests Creativity doesn’t have to be a big splash – and you don’t have ... to suddenly risk everything all at once. Instead, you can test a creative approach to one particular challenge ... low, and “We’re testing a new approach” is simple to explain and agree to. Then, when you need to make ...

   David McGuire - 13/06/2022 - 11:38

5. What makes a successful customer experience map? Four tips for customer-centric businesses

   and mindsets that may not completely reflect reality. The best way to test these assumptions is to collect data ...

   Kerrie Malone - 11/07/2022 - 09:03

6. Let’s get personal

   As soon as you’ve got a hypothesis, get it down and test against that. At Really B2B we have developed our ...

   Charlie Nicholson - 27/06/2022 - 10:48

7. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

   The hub houses the Universal Knowledge Foundation (UKF) course. Ace every test to be a complete legend. ... pdf, PowerPoint and overview video. Learning is assessed by an online module test. Score 70% to become ...

   David Rowlands - 14/06/2022 - 12:23

8. How to be creative in no ways that AI can

   understand the importance of testing and experimenting and leaving no ideas, good or bad, on the table. ...

   Jason Miller - 29/06/2022 - 09:09

9. What you missed at Ignite London

   for boring. Delegates learnt how to unlock creativity in their team from their ‘who gives a f***?’ test ...

   David Rowlands - 13/07/2022 - 09:32

10. What’s the point in Purpose?

    this a brilliant litmus test when exploring various articulations. Living up to your Purpose During my swotting up, ...

    Lucy Steers - 13/06/2022 - 09:13

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