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1. BEST PRACTICE: Measure for measure

   is that businesses are looking to their marketing services to test their lists and identify which leads could be high ...

   a12admin a12 - 27/11/2006 - 00:00

2. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

   Government and educational sectors. And it expects to learn from many 'test' events in the lead up ...

   a12admin a12 - 30/08/2007 - 00:00

3. CASE STUDY: 'Terrafirma- Serious 4x4 Accessories' campaign by Allmakes

   it as a showcase for the Terrafirma range of accessories and upgrades for Land Rover vehicles. It is a test ...

   a12admin a12 - 13/08/2010 - 00:00

4. PROFILE: David Sear- Chief Marketing Officer, Voca

   endorsement is far more valuable in ROI terms than advertising. I have tested this: we did a significant ...

   a12admin a12 - 15/12/2004 - 00:00

5. Apple vs Samsung- continues

   Mobile Apple vs Samsung- continues 20606 blog/posts/2011/02/06/apple-vs-samsung-continues Apple vs Samsung- continues Apple vs Samsung- continues 20585 anonymous user Blog United Kingdom 0 No votes yet ...

   testing3333 tes... - 06/02/2011 - 11:53

6. SEARCH MARKETING: Searching the horizon

   sceptical. "I'm not convinced that pay-per-call is the answer. We tested a model like this a number ...

   a12admin a12 - 25/01/2006 - 00:00

7. CRISIS MANAGEMENT: Brand overboard

   if not every six months. You should regularly test the process, and flush out any problems ...

   a12admin a12 - 20/08/2006 - 00:00

8. BEST PRACTICE: Getting market research right

   to every individual respondent or bespoke websites can be set up for global brand testing. Technology ...

   a12admin a12 - 26/04/2005 - 00:00

9. ROUND TABLE: Mail matters

   means you can test and refine DM more, and tweak it, rather than do a run of 10,000. DO: How many people ...

   a12admin a12 - 19/12/2005 - 00:00

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