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  1. Six steps to optimise lead generation

    figures as teams collaborate.  5. Learn from testing Testing is incredibly important as refining your ... activities will maximise their value. Using A/B testing on email layouts to measure click-through rates, ... The same can be said for landing pages on your website. Testing relies on data collection: the more ...

    John Cheney - 05/05/2022 - 12:34

  2. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    of digital test-and-learn campaigns for an AI platform that  delivered 13:1 ROI in terms of pipeline value ...

    David Rowlands - 14/06/2022 - 12:33

  3. Three lessons B2B can learn from 2021

    in the last year that we began to test hybrid approaches to our work. This rapid adjustment has become ... that non-linear communication was the answer. About a third of our internet usage now consists of video ...

    Dustin Deno - 14/02/2022 - 12:34

  4. Education, consistency and patience: The keys to retaining your customers

    long-term habits when you build consensus with your team. Test early and often, and don’t be afraid to make ...

    Rebecca Grimes - 06/06/2022 - 10:22

  5. How to design more accessible emails

    saturated colours, and test your background colour against your copy using a colour contrast checking tool ... building your emails. And though there are many things that need to be tested before an email gets sent, we ... always recommend testing during the email build as well. Testing along the way helps stop mistakes early ...

    Elliot Ross - 12/04/2022 - 10:53

  6. scott test

    Scott's Test Page Displaying various options of the new available settings on Videos Text ...

    scotty - 23/05/2022 - 17:43

  7. What does it mean to be a thought leader?

    based on 24,000 real world lost customers in 8 different test conditions. How B2B DecisionLabs grew from ...

    David Rowlands - 23/05/2022 - 14:20

  8. Want to make sure your events thrive? You need Ignite USA

    was an important part of the program we came up with. And within that, embracing a ‘test and learn’ mindset when ...

    David Rowlands - 09/05/2022 - 14:01

  9. A how-to-guide to make a successful B2B podcast

    investment in particular, means you should endeavour to create a format that stands the test of time. Like ... in the end, is ultimately dependent on the audience you’re trying to reach. 2. Test and learn Once you’ve ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  10. How to break down data silos and become the data-driven marketer you need to be

    their data-driven dreams. Product usage data and subscription models: a help or a hindrance? Smashing down data ...

    Daniela fernandes - 18/01/2022 - 10:42


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