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  1. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    the year prior to both test the concept and demonstrate value to the management team. “They were sceptical ...

    David Rowlands - 19/04/2022 - 14:29

  2. The Croc on winning Gold for ‘Best use of creative’

    names depending on who you ask. But in essence it’s a test that’s commonly used to determine where ...

    David Rowlands - 03/05/2022 - 08:42

  3. Why businesses need to take a scientific approach to sales

    of tools  used consistently among sales teams is up 300% and sales enablement tool usage is up 567%. ...

    Shabri Lakhani - 24/02/2022 - 10:29

  4. Why increased customer privacy provides an opportunity for marketers

    be planning for to reduce the impact.  1. Subject line testing Subject line testing that relies upon open ... tracking will no longer be an easy thing to test. Metrics like clicks and conversions that are further down ... the effectiveness of their products. However, subject line testing that relies upon data from panel engagement ...

    Sam Holding - 26/01/2022 - 10:07

  5. Are you making these B2B marketing automation mistakes?

    Are there drafts and irrelevant assets littered around? Are you nearing any usage limits? If you want to read more ...

    Tom Ryan - 07/02/2022 - 12:00

  6. B2B marketing is all about leads. So why bother with branding?

    in business buying We like to think that B2B decision-making is all rational, based on facts, data, testing ...

    Ruth Stevens - 18/02/2022 - 09:29

  7. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    on a couple of key areas that you think might have the potential for your business. Then rigorously try, test ... key areas and rigorously testing them, you'll be able to see better results than if you were ...

    Satish Sadasivan - 07/03/2022 - 09:45

  8. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    magnets are so important for building out your email list. Consider A/B testing which type of post people ...

    Richard Conn - 28/02/2022 - 09:43

  9. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    Before you produce a piece of socio-political content, do a litmus test: do you meet the very basic ...

    David Rowlands - 25/02/2022 - 15:37

  10. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    experience. UX design plays a major role in any customer journey, and it is worth testing all elements of your ...

    John Allen - 15/02/2022 - 14:50


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