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  1. Everything you need to know to create a high-converting B2B product page design

    to understand how visitors are interacting with your site. User testing is key to knowing what your customers ... customers to test out your site. Do they understand what you do and what you’re offering as soon ... through the CTA. Make it stand out on the page. Test out different CTAs and tailor them to your target ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  2. The data and science you need to know when approaching ABM email marketing

    content and sales communications.”  Field trials: “This is where we test things under live fire: putting ... and the results are compared between the test conditions. So, which email format comes out on top? 1. How large ... returned to their emails after viewing the test email or video, those who watched the video returned ...

    David Rowlands - 16/11/2021 - 09:39

  3. David McGuire on creating stand-out content in 2022

    to be from a brand that you already feel warm and friendly with.” For Lianna, test out the waters before you ...

    David Rowlands - 08/02/2022 - 09:27

  4. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  5. News: Seismic surpasses $200M in annual revenue run rate

    average usage of our platform by our customers, during the first 12 months of Covid-19 went up 2 ½ times ... effect, as many users had to adapt to the digital world.  Kevin continued: “The average usage of our ...

    Kavita Singh - 12/08/2021 - 14:39

  6. News: Supplier ecommerce sites are failing B2B buyers

    in usage since the outbreak of the pandemic (58%). In fact, two thirds (66%) of companies are spending more ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  7. Six B2B industries that should be leveraging marketing automation

    of logins to the customer portal, last invoice, monthly usage and satisfaction ratings. This allows you ...

    Tom Ryan - 14/12/2021 - 08:58

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    the results you’re looking for.” Kate advises testing what works for your audience, something often done ... is to “keep testing varied. People get bored of the same kind of style emails.” Try different styles ... without saying that your title is crucial. Kate recommends AB testing subject titles. At Adobe, she ...

    David Rowlands - 01/11/2021 - 10:52

  9. 10 lessons learned after 10 years of modern selling

    mentioning the new forms of engagement businesses have been testing out in the past 18 months. The pandemic ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Marketing Simply In An Era Of Complex Products

    proposition How to simplify your sales messaging and sales tools How to apply the 8 second test to all your ...

    Cliff Guy - 04/11/2021 - 13:02


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