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  1. Three demand generation focus areas you need to know

    tracking. A/B testing and campaign tracking help marketers optimize their content marketing strategy ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Top sales intelligence tools in B2B marketing

    and email both be tested and re-verified every 90 days. With 95% accuracy and integrated insights, you’ll ... traffic, social media, organizational structures, technology usage, and market information. This kind ... platform to utilise. Salesintel guarantees every direct dial number and email both be tested ...

    Kavita Singh - 10/05/2021 - 17:15

  3. How to lead score like a boss

    Create multiple models  Once you know what you’re scoring, it doesn’t hurt to test and reassess. After ... your launch is live, you might be hesitant to mess with it. However, you can create multiple tests ... or models to test our various combinations and yes, this can be done in parallel to a live mode. That way, ...

    David Rowlands - 17/09/2021 - 15:40

  4. Five of the best digital marketing strategies B2B can learn from B2C

    “What kind of a marketer are you?”. Working like a personality test, it subtly educated marketers ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. Christelle Fraysse on the importance of a solid CRM system

    to adapt.  This shift has stress-tested the ability of businesses to function and perform under challenging ...

    David Rowlands - 16/12/2021 - 12:19

  6. 4 product launch failures and what we can learn from them

    tests before launch, their research failed to uncover important insights, underestimating loyal ... the release due to rumours of similar competitor products on the horizon, failing to test the technology ... Why did it fail?  Although they had carried out taste tests before launch, their research failed ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  7. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    the foundations right when it comes to building a customer relationship that will stand the test of time.” Looking ...

    David Rowlands - 20/10/2021 - 11:33

  8. What is connected TV and how can it be used in B2B marketing?

    consumption, device usage, purchase behaviour and location data. Different platforms aggregate this information ... to get it done. The most basic advice is jump in and test the water – learn and plan proactively ...

    Kavita Singh - 02/06/2021 - 10:52

  9. Annabel Rake on the importance of sustainability in marketing

    others, such as joining industry groups. “It’s about testing and learning different and new things,” she ...

    David Rowlands - 02/12/2021 - 08:50

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    in terms of usage and ending the contract seems likely? “When you already have a customer, do you ...

    David Rowlands - 04/11/2021 - 11:22


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