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  1. How to create a more cohesive content strategy

    they don’t team very well, and this adds an unnecessary amount of tension.” 3. Target, test and track ... that is going to land with them. That’s why you should be testing before you send. Scott says: “Instead ... And once you gain these results, use it! Oftentimes, Scott says he sees marketers test and measure ...

    Kavita Singh - 21/04/2021 - 11:46

  2. How to be an ally post-Pride month

    showed that transgender employees felt discrimination on the basis of bathroom usage, incorrect pronouns ...

    Kavita Singh - 28/06/2021 - 14:39

  3. Here are our hive experts' 2021 predictions

    of the journey fails the customer safety test, trust will be lost. Kate Roe, Branding and Content Management ... and to make buying as easy as possible for their customers in 2021 – either through usage based ‘X-as-a- ... at rapidly testing and deploying ecommerce. I predict that a first step towards a more hybrid sales model ...

    Kavita Singh - 27/01/2021 - 10:48

  4. B2B marketing: Why it’s all about a B2i experience

    to keep up, let alone get ahead. There have been many improvements in data analysis, testing, ABM, ...

    Paul Stoddart - 05/05/2021 - 11:48

  5. B2B Digital Advertising: Optimisation Techniques

    Ongoing optimisation, forecasting, testing and course correction is critical to meet objectives ... to create an optimisation culture Gather insights and incorporate micro-testing ideal for smaller budgets ... that make testing difficult Map and execute the critical steps to optimise high-performance digital ...

    Jack Mann - 03/12/2020 - 16:35

  6. Iterate, don’t transform, your customer experience

    analysis of behavioral data to create ideas to test on small samples of their audience. Successful ideas ... Marketing US Agencies Benchmarking Report 2020 Who are the US's top B2B marketing agencies? Download ...

    Pete Morgan - 15/06/2020 - 01:34

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    As this is admittedly a  big  claim, we wanted to put our initial theories and hypotheses to the test. We set out ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Top 5 fastest growing US B2B marcomms agencies

    for all the details! The B2B Marketing US Agencies Benchmarking Report 2020 Who are the US's top B2B ...

    Kavita Singh - 09/07/2020 - 11:24

  9. Awards case study: 9.9 Group wins gold for 'Best digital content programme'

    of interesting short videos, whitepapers, case studies and data sheets before taking multiple assessments to test ... their learning. Participants scoring above a minimum in a MCQ-based test were awarded certificates. Since ... consume content, track one’s progress, take tests, see scores, track leader board for best performers, ...

    David Rowlands - 23/03/2021 - 13:37

  10. News: Clevertouch releases Momentum software for Salesforce Marketing Cloud

    for Salesforce Marketing Cloud was created based on market pain points to drive up usage and ROI, but at the same ... Cloud was created based on market pain points to drive up usage and ROI, but at the same time provide ...

    Kavita Singh - 17/04/2020 - 13:42


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