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  1. Five strategies to create a B2B customer experience that beats the competition

    Customer success CX Exceptional CX inspires loyalty, preventing your competitors from luring away your top ... luring away your top customers. But do you know what this looks like in practice?   anonymous user Blog ...

    Stephanie Copel... - 22/04/2022 - 08:58

  2. Are you a CMO worried about budget? Read this

    levels with data: every CMO knows that analytics are critical but, for many, it’s someone else’s problem ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  3. The workplace has changed for good. This is what you need to know to keep your team happy

    are certain to come out on top, creating further trust and flexibility between employees and employers.  So, ...

    Steve Atkins - 26/04/2022 - 13:25

  4. The Croc on winning Gold for ‘Best use of creative’

    the small stuff is a dead astronaut.” OK, so we weren’t dealing with quite that level of danger ... just have ‘a place in B2B marketing. It should drive it. When we raise the water level, we raise ...

    David Rowlands - 03/05/2022 - 08:42

  5. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    content into the top, middle, and bottom of a funnel. You could think of them as the “attention,” ... This level of targeting will get you a better ROI on the ads you were making already, but consider targeting ... site you define as “top,” “middle,” and “bottom” funnel pages should correspond to your content ...

    Richard Conn - 28/02/2022 - 09:43

  6. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    at Martechopia to find out all! So, do you want to keep on top of the latest tech trends? Attend Martechopia, ... out on hearing from top martech experts on tackling your martech issues head on to come out on top ...

    David Rowlands - 17/03/2022 - 14:46

  7. Three tips to better product messaging

    a high level, but for more complex products with multiple use cases or functionality – many problems ... understanding if their staffing levels can accommodate the request, then replying to employee ...

    Rachel Rapoza - 30/03/2022 - 12:09

  8. A how-to-guide to make a successful B2B podcast

    capabilities on job level and industry type, can be a good strategy to boost awareness. It should also ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  9. Three tactics to beat the B2B sales talent crisis

    for sales leaders to deploy to effectively recruit, train, and retain top B2B sales talent. 1. Invest ... of sales team development programme Data has become an invaluable business asset: 95% of c-level executives ...

    Shabri Lakhani - 09/03/2022 - 14:33

  10. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    to life.” Having been named one of the most interesting people in B2B marketing, a top voice on LinkedIn ... the pandemic. The move towards digital has “levelled the playing field” within B2B: everyone is competing ... So, how can you navigate this change and come out on top? As Katie outlines, Ignite assembles the best ...

    David Rowlands - 25/02/2022 - 15:37


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