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  1. Why email automation is ideal for improving internal team processes

    containing all previous prospect activities so the assigned team member can see top-line engagement ...

    Tom Ryan - 24/08/2022 - 09:41

  2. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    this at a deeper level will help businesses understand what buyers are looking for and how they want to interact ... recommendations at a personal level based on how and where buyers have engaged with content will make it easier ...

    Winnie Palmer - 15/08/2022 - 14:06

  3. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    brands become and stay relevant is being redefined.  Brand experience is a top strategic priority for B2B ... and services  CX must be made relevant both on a business level and a personal level. PayPal demonstrates ... in their own products and categories. However, it is more difficult to go beyond this to add new levels ...

    Jonathan Turner - 20/07/2022 - 09:29

  4. People or personas? What B2B marketing can learn from B2C

    driven by advertising and strong presence.  Accessibility- those eye-level shelves are the place to be.  ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    personalisation.  From empowering marketers with top of the funnel firmographic personalisation using their flagship ... to the next level. In 2021 the company had revenues of over £2 million, is growing rapidly and has extended ... the need for any code. The level of personalisation possible within Webeo outstrips that of other tools ...

    David Rowlands - 07/07/2022 - 15:26

  6. Let’s get personal

    on top of what’s new and exciting in the B2B space and using these latest innovations to form strategies ... to know your audience and tap into this emotional level is crucial. But that doesn’t mean it always ... manager this session will give you some top tips that will make you think twice about the time ...

    Charlie Nicholson - 27/06/2022 - 10:48

  7. How your peers are measuring marketing operations

    and high-level metrics like this seems to be fairly loose, with limited remuneration or bonuses tied to them. ... time-to-completion and queue wait times at an individual and team level. This moves the discussion in another ... offence leading to a score that settled at a given level and didn’t really tell her much. “We do run ...

    Simon Daniels - 25/07/2022 - 10:08

  8. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    and VP Global Events at top-level companies like Oracle, Microsoft, YouTube, Hubspot, Accenture, Gong, ... an impact in the smallest of meetings to the largest of town halls.  Kaltura provides an over-the-top event ...

    David Rowlands - 07/07/2022 - 15:01

  9. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    the top performers in terms of ROI.  As a market leading solution provider, Splunk could draw ... produced a higher level of brand awareness and new pipeline opportunities through a 78% increase in number ... and the targeted ABM list produced ROI-influenced increases: +28% in U.S., +46% in Canada and +54% in Splunk’s top ...

    David Rowlands - 14/06/2022 - 11:36

  10. Fahlgren Mortine

    Top 25 B2B Engagement Agency PRovoke Media – Corporate/B2B Agency of the Year PRWeek – PRWeek Awards ...

    Daniela fernandes - 20/07/2022 - 11:27

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