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  1. Turn your product into your top marketing tool

    But for existing customers, marketers should be leveraging feature-level usage information they have ...

    Rebecca Grimes - 27/07/2022 - 09:04

  2. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    the c-suite to BDRs and entry-level revops specialists.  Customer satisfaction, loyalty and development  ... (Glassdoor’s Employees’ Choice Awards). Top Private Cloud-Computing Companies (2021, attery Ventures). ... superiority with enhanced technographic data; account and contact-level psychographic data; deep market ...

    David Rowlands - 07/07/2022 - 12:21

  3. Mower

    Agency of the Year 2022 ANA (8) Global Ace Awards Chief Marketer 2021 – A Top B2B Agency ...

    Daniela fernandes - 18/07/2022 - 11:36

  4. Everything you need to know about purpose washing

    stronger levels of brand awareness, consideration, and engagement across the customer journey. ... The key challenges and barriers to brand building success Top brand building priorities for the year ahead ... elevate your marketing to the next level, so that you can excel in your role and outperform your ...

    Vanessa Cheal - 01/07/2022 - 10:01

  5. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    problem at top accounts. ZS has formed strong relationships with plenty of director-level contacts- ... event experiences for senior-level contacts. In the end, the campaign yielded an enviable 100% account ... engagement rate, brought in thousands of new senior-level contacts, opened the door for new meetings ...

    David Rowlands - 14/06/2022 - 11:16

  6. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    into account-level engagement.  Jabmo then automatically sends two types of individualised email alerts to key ... provided include engagement over the past week, top engaged accounts, and any increases over time.  ... customer buying intent signals. Using Jabmo’s Account Data Platform and account-level analytics, ...

    David Rowlands - 08/07/2022 - 15:25

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    the level of measurement and reporting required to assess and optimise nurture entry, exit, stage promotion ... are making in both our martech stack and how we drive our top of funnel inbound marketing. The move ...

    David Rowlands - 07/07/2022 - 12:35

  8. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    to the next level. Top-line growth was 16% without an acquisition and not including revenue from several ... 16% (all organic). Growth performance goal vs. actual: 103% obtainment of goal. Top-line revenue: ... $28.7M. New business billings: $1.9M.  New clients: 10. Pitch ratio: 75%.  Industry rankings: Top ...

    David Rowlands - 14/06/2022 - 12:33

  9. Attracting the next generation into the B2B world

    was supported by the highest levels within the organisation and show the passion that the team has ... to the next level, so that you can excel in your role and outperform your competition. Get your tickets ...

    Michelle Wells - 04/07/2022 - 12:02

  10. How to make intent data a cornerstone of campaign excellence

    is crap” with the range of tools available to modern marketing teams. Whether you run entry-level tools ... data on the top of your list Third party cookies may be on the way out, but first-party cookies ...

    Ben Beeching - 22/06/2022 - 10:11

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