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  1. News: The Martech Awards winners

    of the year’ for his role in Impact’s massive growth on both a client and financial level. Stein IAS won ...

    David Rowlands - 08/07/2022 - 09:05

  2. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    decision-maker) through their entire lifecycle, both at a forensic-level depth but also at a widescreen level ... strategy, differentiation, delivery, purpose, and ongoing support at every level, and with every relevant ... manner across the entire customer account. With levels of precision and scale that border on the extreme, ...

    Clive Armitage - 22/06/2022 - 15:10

  3. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    engagement at all parts of the funnel, from content syndication to attract new buyers at the top, through ... to better utilize their top of funnel campaigns.  Precision Events leverages DAP with access to event lead ...

    David Rowlands - 07/07/2022 - 12:59

  4. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    but by only focusing your content at the bottom of the funnel, or even the top of funnel (i.e. brand ...

    Daniela fernandes - 28/06/2022 - 11:36

  5. About Propolis membership

    development Get daily, personal access to top B2B marketing industry consultants and experts, combined ... development solution gives you direct access to this level of expertise, intelligence and practical learning: ... 30 top-name, expert consultants and practitioners, on hand when you need them The exclusive Propolis ...

    scotty - 11/05/2022 - 13:14

  6. What does it mean to be a thought leader?

    to be “cultivated and in some level contained”- not simply parroting another company’s insight.  “I don’t have ... to the industry that you can lead out on- and make sure your entire organisation sticks to this from top ... your brand as a thought leader and drive demand because of the level of unique interest it creates” ...

    David Rowlands - 23/05/2022 - 14:20

  7. News: Triple Point provides £10 million facility for Selbey Anderson

    No.3 in the Top 10 list of UK debt providers in MarketIQ M&A Review Danny Muir, relationship ... offers a strong level of support, enabling their portfolio agencies to focus on continuing success ...

    David Rowlands - 01/06/2022 - 12:43

  8. What you missed at Ignite London

    the afternoon. Tim Williams invited us in for a masterclass on taking content marketing to the next level ...

    David Rowlands - 13/07/2022 - 09:32

  9. Ignite USA: A baptism in employer brand

    much of a ‘top of the funnel, drive as many applications as you can’ type of thing.” Spilling over ... Reshuffle, and sometimes it can be a very surface level conversation- people asking for more money, benefits, ... and more all important for organisations. Those who know how to position themselves will come out on top ...

    David Rowlands - 12/05/2022 - 14:50

  10. How to create an employee advocacy programme and your nail social content

    engagement! It’s no secret that ‘boring to boring’ B2B often lacks the deeper level of emotion that B2C has. ... and technology. Social media is one of the top growing marketing channels and brands so brands are waking up ... into top tier marketing messages and campaigns to win buyers! Sign me up! For Olivia Messina, advocacy, ...

    David Rowlands - 01/06/2022 - 10:32

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