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1. PiP: Pushing the envelope

   an individual's perspective on the level of market innovation will depend on their perspective. Andy Barrett ...

   a12admin a12 - 29/03/2006 - 00:00

2. PROFILE: Danny Garvey- Vice President of Marketing, BT

   of the marketing be done on a local level, but this was rejected. If there is ever talk of cost reductions, ...

   a12admin a12 - 25/05/2005 - 00:00

3. BRANDING: The hidden B2B marketers

   to justify spend at board level is happy." Julia Armour of Barnardo's is less enamoured ...

   a12admin a12 - 25/05/2005 - 00:00

4. BEST PRACTICE: Getting market research right

   plumbers or electricians (professionals and high-level management are more expensive) at £3500 per group ...

   a12admin a12 - 26/04/2005 - 00:00

5. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

   and activities means her self-diagnosed high energy levels are put to good use in her role. “We cross so many ...

   a12admin a12 - 01/07/2006 - 00:00

6. EMAIL MARKETING: Is email the new DM?

   It is easy to see why, in a sector dogged by lack of accountability to the bottom line, this level ...

   a12admin a12 - 07/11/2004 - 00:00

7. BEST PRACTICE: Top five marketing blags

   Having recently launched my own business after years of 'working for the man', I've come to appreciate the value of a good deal. To put it more succinctly, I've become a bit of a tight-wad and I now understand why clients constantly mo ...

   a12admin a12 - 22/09/2005 - 00:00

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