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  1. Agile working – What next?

    office space are at the top of the corporate agenda. But have brands gone far enough in adapting the way ... with a culture that attracts top talent. Empowering your people to embrace change, innovate and problem solve. ... to learn more about coming out on top in today's competitive landscape? You need Ignite USA, America’s ...

    Izzie Rivers - 18/05/2022 - 11:32

  2. The secret to driving marketing ROI? Collaborate with your sales team

    This alignment creates a level playing field for sales and marketing to collaborate more effectively. Where ...

    Nikki Dawson - 13/06/2022 - 12:42

  3. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    can't connect on an emotional level with the pain, your customer is feeling you're in the wrong ...

    David Hayes - 16/06/2022 - 11:45

  4. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    DemandTools Elements provides a dashboard view of a business’s current duplicate level. With this additional ... matching algorithms, custom master record selection, and field level data retention rules. Furthermore, ... external sources, the only way to stay on top of duplicates is through automation. DemandTools has allowed ...

    David Rowlands - 22/04/2022 - 15:25

  5. Why the diversity of thinking will dominate the future of creativity in the experience economy

    experiences than purchasing an item of the same value. CX has ascended to a top priority for business leaders ...

    Jason Fletcher - 10/06/2022 - 16:49

  6. How to make your B2B marketing more creative

    that challenge, delight, and connect at a deep level? Research from LinkedIn’s B2B Institute shows that emotion ...

    David McGuire - 13/06/2022 - 11:38

  7. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    and rational level and make brokers aware of Change and their unique offering.  The target audience  ...

    David Rowlands - 13/06/2022 - 16:00

  8. Six steps to optimise lead generation

    efforts, considering the type of data being collected, and why it’s being collected, should be at the top ... to seniority levels and interests. This encompasses all the information you need for better targeting ... provides extremely powerful insights. With it, marketers can take personalisation to the next level ...

    John Cheney - 05/05/2022 - 12:34

  9. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    top-of-the-line, and communicated authority in the marketplace.  The full campaign ran for six months ...

    David Rowlands - 14/06/2022 - 10:15

  10. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    in the desired trade publications including:  Alist. Cynopsis.  Digiday. MarTechSeries  MediaPost- top 3 most ...

    David Rowlands - 14/06/2022 - 10:03

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