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  1. B2B case study interviews: 7 life-changing questions

    – the real-world difference they wanted.  In broad strokes, you now know the message you have to share. You can ...

    David McGuire - 30/03/2023 - 14:31

  2. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    in creating carefully crafted, flexible messaging. The result? A campaign that generated nearly 500% ...

    David Rowlands - 14/02/2023 - 10:32

  3. Eight essentials for a successful global marketing rebrand

    critical in the entire process of devising and rolling out new brand messaging. This group of people ... will tell you what messaging and campaign strategy works in their region and what doesn’t. It’s important ... appreciate it and are likely to understand and engage with your new brand messaging. You can support ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. A new year, a new set of priorities: Tackling your 2023 budget

    single piece of communication you do, are people. While some of the messages you put into market need ... but more, having an ecosystem that feels like it’s connected to your customers. One where: The brand message ...

    Oliver Budworth - 25/01/2023 - 14:36

  5. Propolis marketing lead

    Developing powerful campaign messaging and writing compelling copy Establish and manage channel partnerships ...

    Jennie Barrick - 20/01/2023 - 14:41

  6. Live reaction: Can ChatGPT write your B2B copy?

    content formats for B2B marketing” The first few attempts generate an error message (which I’d say ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    speaks of transformation. Should tonal alignment send you back to your original text, as you flesh out ...

    Sue Mizera - 15/12/2022 - 08:40

  8. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    If you’re not already a member, we’d love to talk to you about getting involved – please do message me. ...

    Joel Harrison - 14/12/2022 - 10:59

  9. Transforming your promise into your brand DNA

    and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ... and scalable. Think about your message Once the brand purpose is settled, your team should start to generate ... overarching message. In other words, the message is how the brand communicates its target audience to convince ...

    Zsofia Raffa - 29/11/2022 - 10:41

  10. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    through the whole company and to update and upgrade our messaging and graphic identity on our website ...

    Sue Mizera - 08/12/2022 - 10:09


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