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  1. Three quarters of B2B marketers say ABM has made them more successful with accounts

    ABM Some 77% of B2B marketers believe account-based marketing has driven greater success for their target accounts. According to the 2018 ABM Benchmark Study  conducted by ITSMA and Demandbase a quarter of marketing budgets are now dedicated to ABM progra ...

    Molly Raycraft - 30/11/2018 - 12:42

  2. Over three-quarters of brands to use VR by 2020

    Customer experience Over three-quarters (78%) of brands expect to be using VR to enhance CX ... Three-quarters of brands expect to be using virtual reality (VR) to enhance CX by 2020, but data could be holding ...

    Oliver Matejka - 06/12/2016 - 12:00

  3. Almost three-quarters of marketing firms unaware of GDPR

    Data Just 34% of marketing and advertising businesses are aware of the new European data protection legislation which comes into force in less than a year. The survey of 187 companies by law firm Irwin Mitchell also found that 31% thought the General Data ...

    Paul Snell - 30/05/2017 - 16:33

  4. Three-quarters of marketers struggle to provide consistent customer experience

    proposition and it’s not surprising that over three-quarters of marketers are still struggling to do so. ...

    Alex Clarke - 06/04/2016 - 11:29

  5. Three-quarters of marketers to increase content spend in 2017

    Content marketing Some 74% of senior marketers expect to increase their annual content marketing budget in 2017, according to a report from Pipeline Marketing. Additionally, nearly two-thirds (60%) of marketers indicate their overall marketing budget will ...

    Oliver Matejka - 17/11/2016 - 14:28

  6. Almost three-quarters of marketers feel data inhibits their creativity

    Data Digital Marketing department A shocking 72% of marketers feel working with data is negatively affecting the creative aspects of their role, according to research from Callcredit Information Group. Also worrying is that although 80% of survey responde ...

    Alex Clarke - 06/10/2016 - 10:34

  7. Three quarters of marketers 'failing with data'

    Data Marketing department Professional development Strategy Almost 75 per cent of marketers feel their companies don’t make the most of their data, according to new research from B2B Marketing and Circle Research. Marketers were particularly critical of t ...

    Alex Clarke - 02/03/2016 - 12:22

  8. RESEARCH NEWS: Three-quarters of 'thought leadership' content is 'unoriginal'

    news/archive/research-news-three-quarters-thought-leadership-content-unoriginal A whopping 91 per cent of professional services marketers say thought leadership is now the key ... 'unoriginal'., according to a new study by Man Bites Dog. Three quarters (75 per cent) of professional services marketers ... in the professional services sector.  Three quarters (74 per cent) of marketing leaders admit their firm tends ...

    Jessica McGreal - 03/12/2013 - 10:46

  9. 4 common account-based marketing (ABM) mistakes, and how to fix them

    ABM With almost three-quarters of businesses increasing their ABM budgets in 2017, Mike Boogaard ...

    Mike Boogaard - 19/12/2017 - 09:57

  10. Four game-changing insights driving customer acquisition in a digital world

    selling, you can be sure one of your competitors is. More than three quarters of buyers now say they prefer ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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