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  1. CASE STUDY: An international PR campaign by Damco

    and specialised logistics solution for the toy industry and Bottle won a competitive pitch to support one ... toy wholesalers, distributors and retailers within the toy industry. Toys on tour The campaign ... objectives were to: • Raise Damco’s profile and engage with toy manufacturers in the UK and Germany. ...

    Daphne Tona-Weyalo - 05/03/2013 - 16:06

  2. Account-based marketing – time for some honest re-evaluation?

    in at the one-to-many ABM level where marketers have invested in the latest 'shiny new toy' from a technology ...

    Clive Armitage - 14/08/2018 - 15:39

  3. CAMPAIGN OF THE MONTH: Mercedes joins World Cup fever

    Branding Mercedes-Benz Vans are working boys' toys at the best of times; cementing ... knowledgebank/branding/features/campaign-month-mercedes-joins-world-cup-fever Mercedes-Benz Vans are working boys' toys at the best of times; cementing this proposition ...

    a12admin a12 - 01/06/2010 - 00:00

  4. Why I fear for the future of account-based marketing (ABM)

    added it to a list, and figured “I might as well”. "Every time marketers get a shiny new toy ... toy, it doesn’t take long for one bright spark to stop thinking about quality, or what their prospects ...

    David McGuire - 27/02/2018 - 10:22

  5. How to run a successful tech audit

    spent a lot of money in the past on toys and bits of software, and people spend millions on implementing ...

    Rebecca Ley - 14/05/2018 - 12:37

  6. What makes a successful B2B marketing agency?

    marketing over the next year with a shiny new toy that will magically solve all your issues, you’re ...

    Alex Clarke - 06/03/2018 - 12:24

  7. B2B Creative: Summer 2015

    SMEs, saw creative – including a toy figure getting a bit too carried away with photocopying. Find out ...

    Jessica McGreal - 03/08/2015 - 12:02

  8. The best (and worst) April Fools' pranks from B2B brands

    and customer-centric Furby. 'Tindermisation' Exploiting someone’s love of crappy 1990’s toys is one thing, ...

    Alex Clarke - 31/03/2017 - 11:52

  9. 3 steps forward in your revenue marketing journey

    Generation stage as the bright-and-shiny-toy stage, because marketing implements an email system and launches ...

    Debbie Qaqish - 01/08/2016 - 21:03

  10. How to choose your tech stack

    to be a part of it- the implementation of a new MA system, for example, can be seen as the shiny new toy ...

    Oliver Matejka - 09/09/2016 - 15:32


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