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  1. 14 reasons why F2F marketing should be part of your 2014 marketing mix

    Face-to-face marketing, Generation Y, a cute picture of a dog with his favourite toy ...

    Michelle Smith - 15/01/2014 - 15:31

  2. Animal advertising: 5 reasons why animals should play a larger role in B2B

    and humorous. Network First’s ‘Dinoverts’ campaign  highlights this point perfectly. Equipped with plastic toy ...

    Jessica McGreal - 17/07/2013 - 09:19

  3. Content Marketing: Stop talking about quality; just do it

    will do (seriously: we won a B2B Marketing Award last year with three toy dinosaurs, a great script, ...

    Andrew Chaplin - 28/05/2013 - 12:15

  4. PROFILE: Mike Lomax, head of marketing communications at Lafarge Tarmac

    into believers and ran it again in 2012. ‘Big boys toys’ was a promotional campaign aimed at raising awareness ...

    Alex Aspinall - 19/02/2013 - 14:44

  5. How CRM contributed to some of the most successful customer experiences of 2012

    for Lego!” The video draws on the company’s legacy to present them as a traditional toy, with plenty ...

    Thomas Siddle - 01/02/2013 - 16:59

  6. a unique and specialised logistics solution for the toy industry and Bottle won a competitive pitch ... for mid-sized toy wholesalers, distributors and retailers within the toy industry.

    Toys on tour
    The campaign objectives were to:
    • Raise Damco’s profile and engage with toy manufacturers ...

  7. DIGITAL MARKETING: Tablets- just another pill to swallow?

    and greatest communications toy to hit us since... the last one? And what are tablets good for, specifically, ...

    a12admin a12 - 04/05/2010 - 00:00

  8. CASE STUDY: 'When three become one' for Kaseya by Metia

    package – a Scalextric racing set, one of his favourite toys as a boy!It even has a model car with his ...

    Jason Taylor - 26/10/2011 - 14:23

  9. DEMAND GENERATION: How to court the press to gain maximum exposure

    the press however. A new PR toy, as Cisco has discovered, is social media, which has become a useful tool ...

    Anonymous (not verified) - 03/02/2012 - 10:00

  10. 10 Simple Rules for Subject Line Success

    Curiosity, e.g. “Which toy will be the run-away success story this Christmas?” Offers, e.g. “Save 20% ...

    Jon Maddison - 14/07/2011 - 11:25


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