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  1. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    a trade-off. Marketing can’t do everything, and that if you especially want a particular marketing output ...

    Joel Harrison - 20/10/2022 - 12:17

  2. Does ESG get the gold standard for B2B at the DMA Awards?

    trade wonderfully. Perhaps I was pre-programmed to like this one, given that the builders have just left ...

    Joel Harrison - 18/10/2022 - 13:28

  3. News: HCLTech launches new brand positioning of supercharging progress

    to supercharge progress. Our purpose accelerates our journey to be the digital partner of choice for global ... milestone in HCLTech’s exciting journey as we carve out a distinct brand identity and purpose ... that will power us – at speed- on this next chapter of our journey,” said Jill Kouri, CMO, HCLTech. “With ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  4. Events are the catalyst to your customer journey: An interview with JR Sherman

    a customer relationship at all points across their journey with your brand” “The best business relationships ... and campaigns, you can do those at the right time for a customer or prospect in the journey,” JR continues. ... for an individual based on where they are in their customer journey.” Keep ‘em coming back for more: What to do ...

    David Rowlands - 08/09/2022 - 09:34

  5. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    or service. Data can provide throughout the buyer journey by supporting everything from nurturing prospects ... policies, and technology, to transform data into insight.  This is a journey which requires a clear roadmap ...

    Susan McKay - 12/09/2022 - 08:36

  6. How to unlock green growth

    But often less is said about the financial imperative. The journey to net zero can create a host of new ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  7. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    organic growth journey and active acquisition trail over the course of the last 18 months, The Marketing ...

    David Rowlands - 08/09/2022 - 09:00

  8. News: Richard O’Connor promoted to CEO of B2B Marketing

    platform, Propolis, into its portfolio. Throughout that journey, co-founders Joel Harrison and James Farmer ...

    David Rowlands - 30/08/2022 - 15:36

  9. Why email automation is ideal for improving internal team processes

    ‘email automation’ and most people think of marketing emails and lead nurture journeys. Yes, email ... of marketing emails and lead nurture journeys. Yes, email automation is primarily designed for customer-facing ...

    Tom Ryan - 24/08/2022 - 09:41

  10. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    spend 17% of the total purchase journey with sales reps, while 44% of millennials working in B2B ... ways of working across the buyer journey. That will give GTM teams the insights needed to engage buyers ...

    Winnie Palmer - 15/08/2022 - 14:06

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