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  1. News: The Martech Awards winners

    Digital’s work to create a ‘Netflix inspired’ buyer journey for Aruba, a Hewlett Packard Enterprise ... buyer journey' for Aruba, a Hewlett Packard Enterprise company, by CRMT Digital Best use of martech ...

    David Rowlands - 08/07/2022 - 09:05

  2. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    to the decision-makers, incorporated what their client had to offer, and applied their trade brilliantly to devise ...

    Daniela fernandes - 24/06/2022 - 10:13

  3. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    of their growth journey, content marketing is all about low-spend, high-value content. Do members of your team ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  4. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    Online video.  Paid and organic social (LinkedIn, Facebook, Google). Trade and Industry print. Display ... stage of the journey. The campaign is relatable, hitting broker insights right in the nose, and also ...

    David Rowlands - 13/06/2022 - 16:00

  5. Perfecting pipeline management to boost B2B sales

    automation and web analytics, sales teams can mark the key stages of the buyer’s journey. Scrutinising sales ...

    John Cheney - 13/07/2022 - 11:22

  6. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    by teams of stakeholders. They prefer to remain anonymous until deep into the buying journey. And years ... 6sense addresses that by applying the power of AI across the entire buyers’ journey, removing ...

    David Rowlands - 07/07/2022 - 12:21

  7. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    marketing—many B2B buyers remain anonymous throughout most of the buying journey. This makes it a big challenge ... of the buying journey. They spend most of that journey conducting research online, without providing any ...

    David Rowlands - 08/07/2022 - 15:25

  8. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    knows that the website plays an essential part in that journey.  Marketers have two options:  Invest ... stages of the ABM journey.  CEO Kirsty Dawe is a DMA B2B Council member who is regularly invited to speak ...

    David Rowlands - 07/07/2022 - 15:26

  9. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    journey, up 13% from last year. Buyers want to try before they buy- and they want vendors to enable it. 81% ... or part of the buyer journey, a 13% increase from just last year. This has big implications for vendors. ...

    David Rowlands - 20/06/2022 - 09:41

  10. News: Monthly roundup of new hires in B2B

    working on. I’m looking forward to beginning my journey as a fraud fighter and to switching ...

    David Rowlands - 29/06/2022 - 12:38


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