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1. BEST PRACTICE: Customer loyalty

   the customer's journey through the site. Marketers can then use the information to tailor communications which ...

   a12admin a12 - 10/03/2006 - 00:00

2. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

   of a business unit amongst other people. But the whole business is going on a journey, and we have to be totally ...

   a12admin a12 - 25/04/2006 - 00:00

3. PROFILE: Neil Thompson- Group Brand Manager, Speedy Hire

   a marketing and branding perspective we need to take a five-year journey, continuing to find out what our ...

   a12admin a12 - 30/08/2007 - 00:00

4. OPINION: Trade fairs no longer have a role in marketing procurement

   In it’s hey day, The IDMF was one of the first things marked on the calendar for client decision makers and suppliers alike. A healthy audience giving suppliers an opportunity not just to sell its products and wares, but a chance to network with other sen ...

   a12admin a12 - 26/08/2008 - 00:00

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