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  1. How to make intent data a cornerstone of campaign excellence

    place, as well as their page-to-page activity.  By creating buyer-focused journeys on your website ... campaigns. How to build a compelling customer journey, including both marketing and sales activity. How ...

    Ben Beeching - 22/06/2022 - 10:11

  2. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    The SmartPort brand launch was promoted through a digitally integrated go-to-market campaign across paid trade ... by analyzing paid trade media, social media, performance media, email marketing and earned media results. ...

    David Rowlands - 14/06/2022 - 11:03

  3. Attracting the next generation into the B2B world

    on the journey and having them involved in the competition we were able to display that the initiative ...

    Michelle Wells - 04/07/2022 - 12:02

  4. Let’s get personal

    market, how does it differ from one DMU to another and how does it change through the buying journey ...

    Charlie Nicholson - 27/06/2022 - 10:48

  5. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    performance was evaluated in tandem with reviewing the most appropriate content across the buyer’s journey ... journey between targeting the right person, with the right creative content from the ad itself ... 150 key accounts.  The alignment of creative content to specific business units, buyer journey ...

    David Rowlands - 14/06/2022 - 11:36

  6. The B2B business relationship report

    marketing is critical in your customers' buying journey and where to focus your budget.   You'll ... peers are making. When to focus your relationship marketing activity in the customer buying journey. ...

    Daniela fernandes - 24/05/2022 - 11:08

  7. Want to make sure your events thrive? You need Ignite USA

    the organisation wanted and was getting from them. The pause in in-person events forced us out of the trade show ... content to a buyer’s journey. Show direct benefit of marketing initiatives to sales team’s goals. Wider ...

    David Rowlands - 09/05/2022 - 14:01

  8. The secret to driving marketing ROI? Collaborate with your sales team

    where to target customers depending on where they are on the buyer journey.  Creating a partnership ... both teams to see what content is working and at what stage in the buyer and customer journey ...

    Nikki Dawson - 13/06/2022 - 12:42

  9. It’s time for B2B organisations to catch up on personalisation

    functionality and journeys that are relevant to buyers, decision makers and influencers. In many cases you need ... consistency throughout the journey If you can get these two considerations right, there is significant scope ... and personal content, but also to maintain that personalisation throughout the entire customer journey ...

    Kieron McCann - 31/05/2022 - 10:25

  10. Everything you need to know about purpose washing

    stronger levels of brand awareness, consideration, and engagement across the customer journey ...

    Vanessa Cheal - 01/07/2022 - 10:01

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