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  1. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    with the buyers’ journey- initiating awareness with future customers, accelerating deal cycles, maximising ...

    Clive Armitage - 22/06/2022 - 15:10

  2. Why the diversity of thinking will dominate the future of creativity in the experience economy

    by making the customer journey more humanly relevant, convenient and valuable. Emotion will increasingly ...

    Jason Fletcher - 10/06/2022 - 16:49

  3. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    customer pays the price with a slower, complicated customer journey.  Adopting the wrong tools ... to their sales process. Everything from where B2B buyers are in the sales journey and what they’re looking ... journey. On the flip side, there are new technologies developed every day, which is why auditing the tech ...

    Julie Lock - 06/05/2022 - 09:30

  4. Real world account-based marketing

    experience and are now trying to find ways to evolve or enhance your existing ABM programs, the journey can ...

    Daniela fernandes - 12/05/2022 - 14:31

  5. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    demonstrated an upbeat view of the “return to office” journey with bright colors and optimistic slogans ...

    David Rowlands - 14/06/2022 - 10:15

  6. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    and opportunities for the next 10 years. Created a short film series: ‘Incredible Journeys.’ Released episode ...

    David Rowlands - 14/06/2022 - 09:49

  7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    touchpoints and progression throughout the buying journey.  Timescales of the campaign  The upfront stages ...

    David Rowlands - 14/06/2022 - 11:16

  8. Education, consistency and patience: The keys to retaining your customers

    But the journey is only beginning.  Does your customer actually understand how to use your product or service? You ...

    Rebecca Grimes - 06/06/2022 - 10:22

  9. How Atos doubled down on digital and what it learned about martech on the way

    The good, the bad and the ugly: What to expect at Ruth’s session As Ruth outlines, her session is a journey ... are currently on their martech journey: the what (not) to do, what to focus on, why to do it and how long ... about the people and the process than the tech. It’s the people you don’t think you need on the journey ...

    David Rowlands - 11/02/2022 - 11:24

  10. Super-charged lead generation: How to drive more ROI from your enquiries

    of the customer journey (i.e. the initial website visit) is crucial. But important doesn’t have to mean expensive. ... journey from the first landing on your site to signing the sales contract to discover what is or isn’t ... a full view into the customer journey, whether that be tracking all website visitors or firing revenue ...

    Kate Cox - 26/04/2022 - 09:01

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