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  1. Why B2B needs to invest in the metaverse

    of the pandemic – moving this to a virtual world; check out Cisco’s virtual trade show or Veryx’s 360 virtual ... in the metaverse extend far beyond virtual trade shows and immersive product demos. For the metaverse can be so ...

    Martin Brierley - 21/03/2022 - 15:01

  2. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    to the customer journey by increasing the cost of acquiring customers, decreasing conversion rates, and slowing ...

    David Rowlands - 22/04/2022 - 15:25

  3. News: Gravity Global launches US operation with coast-to-coast coverage

    their growth. This, combined with best-in-class brand-to-demand capabilities across the entire customer journey ... B2B market, and a physical presence in the region is a critical part of our growth journey ... of the brand to demand journey. Want to keep up to date on all things B2B? Why not check out Propolis, our ...

    David Rowlands - 16/03/2022 - 13:59

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    and both look to create the same customer journeys and experiences. Whilst preparing this paper, however, ... my journey took me into an exploration into some of the fundamental differences between brand- ... will take control of their own buying journeys. Rather, they want to retain control of their customers ...

    Sue Mizera - 01/02/2022 - 15:00

  5. What you need to know to turn B2B marketplaces into your number one marketing tool

    selling proposition for a marketplace. Whether the marketplace trades under the parent brand name ...

    Alexander Graf - 06/04/2022 - 12:56

  6. The Great Acceleration

    their purchase journeys to the increasing influence on B2B buying behaviours, SMBs have changed for good – and so ... trying to influence or drive the buyer journey or pushing SMB buyers towards our more profitable routes ...

    Dan Gliatta - 24/03/2022 - 11:36

  7. Lessons from the frontline of the IET’s strategy-led martech transformation

    transformation journey Toni is executive director of international, strategic marketing and engagement ... journeys and what’s happened, the positive, the negative, the mistakes people have made so that you don’t ... journey? How to define excellence? The importance of storytelling? Well, we’ll see you at Martechopia! Want ...

    David Rowlands - 04/03/2022 - 10:24

  8. Missed Martechopia 2022? Here’s what you need to know

    to Use Data and Tech to Build B2B Buyer Journeys Fit for 2022: Steve Russell, Shane Redding, Tazmin Miah ... on experience to optimise the customer journey: Adam Greco (partner stage). Lessons from the frontline of IET’s ...

    David Rowlands - 01/04/2022 - 14:01

  9. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    on that journey,” he elaborates, “but I’m very grateful that they are so progressive and willing to let us ...

    David Rowlands - 19/04/2022 - 14:29

  10. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    the customer journey from the moment a prospect makes their first click to the final point of sale. Recent ...

    Dan Baddeley - 31/03/2022 - 14:14


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