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  1. Missed Martechopia 2022? Here’s what you need to know

    to Use Data and Tech to Build B2B Buyer Journeys Fit for 2022: Steve Russell, Shane Redding, Tazmin Miah ... on experience to optimise the customer journey: Adam Greco (partner stage). Lessons from the frontline of IET’s ...

    David Rowlands - 01/04/2022 - 14:01

  2. Three demand generation focus areas you need to know

    automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... through their journey. The customer journey and sales funnel as we know them aren't any more linear. ... or set of specific stages, and in many cases, buyers have a rather fluid journey with myriad touchpoints. ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. How pandemic pivots are forging the future of sales

    is to challenge marketers to widen their lens to the entire customer journey and talk to their sales and service ... insights across the full customer journey. Aggregating information from key touch points via e-mail ...

    James Frampton - 18/03/2022 - 13:41

  4. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    the customer journey from the moment a prospect makes their first click to the final point of sale. Recent ...

    Dan Baddeley - 31/03/2022 - 14:14

  5. How to develop more effective alliance partner sales tools

    your mutual prospects and customers through their customer journey. This starts with a basic agreement ... the way. Let’s look at the first five stages of the journey and discuss some useful joint sales tools.  1. ... later on in the journey.  2. Inform At the ‘inform’ stage, customers are generally aware ...

    Rod Griffith - 06/10/2021 - 12:01

  6. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    on that journey,” he elaborates, “but I’m very grateful that they are so progressive and willing to let us ...

    David Rowlands - 19/04/2022 - 14:29

  7. The Neverending Customer Experience

    together to consider and optimise the true customer journey experience.   In this session,  Adam Greco, ...

    Daniela fernandes - 03/03/2022 - 13:36

  8. News: ParalympicsGB and Salesforce announce new partnership

    to bringing fans and athletes together on this team’s incredible journey.” This announcement builds ...

    David Rowlands - 09/03/2022 - 16:16

  9. B2B marketing is all about leads. So why bother with branding?

    made by the trade publisher McGraw-Hill that brand awareness opens doors. In 1958, McGraw-Hill ran ...

    Ruth Stevens - 18/02/2022 - 09:29

  10. How human connection and automation come together to create today’s CX

    Both automation and human interactions have a place in the customer journey. Automation is best used ... journey.  As with so many strategies, they are best when used in tandem.  How each affects CX Nowadays, B2B ...

    Stephanie Copel... - 01/03/2022 - 09:19


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