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  1. B2B marketing: Why it’s all about a B2i experience

    the relationship between a vendor and its products. It can be a transactional selling experience which ... a transaction. With this in mind, it will also change the way we measure and think about our marketing approach. ...

    Paul Stoddart - 05/05/2021 - 11:48

  2. Intent data is the future of B2B marketing

    these are often queries beginning with ‘what is’ or ‘how to’.  Transactional: Users who have the intention ... or a phone call.    Commercial: Similar to transactional, commercial intent is a place to offer free ... create email campaigns that reflect where their customers are in the customer journey.    Transactional ...

    Chris Attewell - 10/03/2021 - 17:28

  3. US agency leader Dan Gliatta shares his hopes and expectations for 2021

    transactions, we were able to help our clients quickly pivot to the new demands and needs of small businesses. ...

    David Rowlands - 13/04/2021 - 14:25

  4. How to market complex propositions well

    you leverage should differ substantially from those used in a more straightforward, transactional ...

    Jack Mann - 24/03/2021 - 10:26

  5. Is face-to-face interaction obsolete for B2B transactions?

    Marketing technology 'Service with a smile' was always a popular slogan in retail, and even in the B2B realm, sales agents, channel partners and VARs prized personal interaction as a path to revenue growth and client retention. Faced with compet ...

    Dan Blacharski - 23/05/2017 - 10:41

  6. 5 ways to boost your channel partner recruitment strategy

    > Transactions Partner recruitment is all about relationships. The people in the organisation you ... the best opportunities – not transactions. 3. Set out expectations and agreements Be transparent, right ...

    James Taylor - 02/11/2020 - 13:26

  7. News: Fearless Labs launches to fix ‘broken link’ between sales and marketing

    Labs we have approached it differently. Most software sales are purely transactional; the real value ... approached it differently. Most software sales are purely transactional; the real value of technology ...

    Kavita Singh - 17/02/2021 - 11:27

  8. 4 ways to layer personalisation into your account-based marketing strategies

    pulled together from Instapage, personalised emails deliver six times higher transaction rates, and 82% ...

    Vincent DeCastro - 02/03/2021 - 10:55

  9. 4 ways to layer personalisation into your marketing tactic

    pulled together from Instapage, personalised emails deliver six times higher transaction rates, and 82% ... transaction rates, and 82% of marketers report an increase in open rates when the send is personalised. ...

    Vincent DeCastro - 18/02/2021 - 21:32

  10. Inside Really B2B’s award-winning campaigns

    was ‘Be Unforgettable’. The theme that we had for it was: in today's transactional world, taking ...

    Kavita Singh - 02/03/2021 - 15:50

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