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  1. The post-pandemic pivot to digital means more influence marketing is going in-house

    this next level of customer engagement, brands and companies alike will need to shift from transactional IM ...

    Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

  2. For B2B Transactions, the Best Word Is "No"

    tool around. 24696 blog/posts/2014/04/22/b2b-transactions-best-word-no Most of us were taught ...

    Jim Camp - 22/04/2014 - 21:09

  3. News: TechTarget to acquire BrightTALK

    of TechTarget and BrightTALK have approved the transaction with the cash purchase price being $150 million, ... subject to working capital and other adjustments. The transaction is expected to close by the end ... and BrightTALK have approved the transaction with the cash purchase price being $150 million, subject to working ...

    Kavita Singh - 18/12/2020 - 11:46

  4. News: Adobe to acquire Workfront

    Workfront, for $1.5 billion, subject to customary purchase price adjustments. The transaction is expected ... to close during the first quarter of Adobe’s 2021 fiscal year. Until the transaction closes, Adobe ... subject to customary purchase price adjustments. The transaction is expected to close during the first ...

    Kavita Singh - 11/11/2020 - 10:45

  5. 12 predictions B2B marketers are making for 2021

    and connect to them on a one-to-one basis. While a transactional focus has kept many businesses afloat ...

    Kavita Singh - 21/12/2020 - 10:49

  6. Awards case study: learn how Intuit QuickBooks won gold for 'Best use of social media or influencer marketing' and 'Best SME-targeted campaign'

    or partnership costs. Speaker influencers are not compensated for their time with a financial transaction ... long-term customer relationships When customers reach out to QuickBooks, it’s largely transactional ...

    David Rowlands - 26/11/2020 - 15:06

  7. News: Dun & Bradstreet enters into agreement to acquire Bisnode

    is 7.2B SEK or approximately $818 million USD. The transaction is expected to close in January 2021. ... or approximately $818 million USD. The transaction is expected to close in January 2021. The acquisition positions ...

    Kavita Singh - 20/10/2020 - 15:18

  8. Awards case study: Really B2B's campaign for M&S Corporate Gifts wins gold for three awards

    In today’s transactional world, taking the time to show your appreciation is a gesture that’s not quickly ...

    David Rowlands - 26/11/2020 - 16:06

  9. News: Episerver acquires Optimizely

    and experimentation vendor Optimizely.  Details of the acquisition were not disclosed. The transaction is expected ... of the acquisition were not disclosed. The transaction is expected to close in Q4, as companies will continue ...

    Kavita Singh - 09/09/2020 - 13:31

  10. B2B Marketing Roundtable: Approaching ABM amid Covid-19

    simply pass the baton off to sales as a simple transaction. In traditional marketing, ...

    Kavita Singh - 13/10/2020 - 11:35 - 2 comments

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