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  1. How has COVID-19 changed the way B2B businesses sell?

    of intent data and transaction history, data on what peers have purchased, seasonality, commodity prices ... the engagement process in a manner that architects the ability to initiate an eCommerce transaction, divert ... fluid transaction. Today, the job of both sales and marketing combined is to engage digitally. You earn ...

    Celia Fleischaker - 18/08/2020 - 22:04

  2. 3 things every B2B copywriter should know when they're writing for digital

    performed to locate a specific website Transactional – searches performed to buy something So think ... to include more transactional keywords. 3. You need to get personal There is so much competition for your ...

    Kerrie Malone - 18/08/2020 - 15:43

  3. Boost your engagement with the B2B executives that matter most

    shifting from selling transactional products to integrated solutions, the need to open up new buying ... include shifting from selling transactional products to integrated solutions, the need to open up new ...

    Gemma Davies - 02/07/2020 - 12:21

  4. Episerver acquires Insite Software

    with the transaction. However, the financial details of the acquisition were not disclosed. Episerver hopes to expand ... advisor to Insite Software in connection with the transaction. However, the financial details ...

    Kavita Singh - 18/12/2019 - 10:02

  5. The changing channel in the tech sector

    transactional, one-off purchases; whereas MSPs tend to be to long-term service agreements. Systems integrator: ...

    Kavita Singh - 06/04/2020 - 10:46

  6. Moneycorp appoints Third Foundation to manage its performance marketing

    for Moneycorp.  Moneycorp currently manages £35.5bn transactions per year for individuals and corporate ...

    Kavita Singh - 15/01/2020 - 11:04

  7. Perfecting your B2B CX strategy in 2020

    data. Any brand can throw facts and figures around their B2B interactions and transactions, but real ...

    Yusdi Santoso - 05/02/2020 - 11:59

  8. Ad fraud is out of control, and it’s only getting worse

    research, a single ad transaction involves as many as 20 or more players whose interests are rarely aligned. ...

    Pete Morgan - 23/01/2020 - 15:53 - 1 comment

  9. Morton Fraser launches 'Welcome to Clarity' video campaign

    shows customers trying to order a coffee only to be overwhelmed by the transaction. The campaign promotes Morton ... to be overwhelmed by the transaction. The campaign promotes Morton Fraser’s commitment to clear fees and advice. ...

    Kavita Singh - 13/09/2019 - 10:26

  10. The complete guide to industry and B2B influencer marketing

    Effectively measure results and ROI 91% of B2B transactions are influenced by word of mouth and 84% ...

    minesh.mistry_354001 - 21/10/2019 - 14:50

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