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  1. 7 easy ways clients can add value to the agency pitching process

    brief. 3. Treat the working relationship like a partnership and not a transaction Mike: We need to work ...

    Michael King - 22/05/2017 - 12:46

  2. 5 ways to make your business more customer-centric

    customer-centric. 2. Start with interaction before you move on to the transaction Customers need to be surprised ...

    Paul Snell - 13/03/2017 - 09:15

  3. Sales as the forgotten marketing channel

    But we're entering a new era, where prospective buyers expect more when they engage in a B2B transaction ... in a landscape where prospective buyers expect more in B2B transactions, marketing and sales teams need ...

    minesh.mistry_354001 - 19/02/2019 - 12:15

  4. 11 signs you work in B2B marketing

    that makes commercial transactions with other businesses. 1. You've developed an aptitude for remembering acronyms. ... for a business that makes commercial transactions with another businesses anonymous user Blog United Kingdom ...

    Oliver Matejka - 02/09/2016 - 10:49

  5. 5 top B2B customer engagement techniques for 2016

    Customer insight Profit out of B2B transactions might be generally more appealing ... to accomplish anything. Profit out of B2B transactions might be generally more appealing and advantageous, ...

    Mike Jones - 27/07/2016 - 16:23

  6. CX in B2B: Catching up with our B2C counterparts

    journeys not just interactions, and getting feedback at both a relationship and transactional level. All ...

    Molly Raycraft - 01/08/2019 - 16:09

  7. Salesforce acquires analytics platform Tableau

    into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction worth $15.7 ...

    Rebecca Ley - 11/06/2019 - 11:40

  8. How to boost landing page conversion rates with video

    rather than transactional. This is your chance to prove the capabilities, professionalism, approach ...

    Laura James - 09/08/2019 - 12:44

  9. B2B needs a new model for performance marketing

    traffic to a site where there’s an economic transaction that gives you the value of your PPC campaign ... an economic transaction that gives you the value of your PPC campaign investment. It’s a different scenario ...

    Raffaele Apostoliti - 14/06/2019 - 09:00 - 1 comment

  10. Why transparency is the key to building trust in the age of GDPR

    just transact, they should be forging a relationship. Luckily for marketers, they now have ...

    Lynne Capozzi - 12/07/2019 - 09:41

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