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  1. 3 ways to become the CEO's essential revenue growth partner

    not transactions. Customer experience is critical, not just in determining the long-term value of a customer, ...

    Mark Lethbridge - 03/06/2019 - 09:00

  2. IBM’s marketing platform acquired by Centerbridge Partners to form standalone company

    headquarters will now also be moved to New York City. Simpson said: “Once closed, this transaction will help us ...

    Molly Raycraft - 08/04/2019 - 12:40

  3. Microsoft and PSFK launch campaign targeting retail companies

    experience rather than just for transactions. “From creating new products to delivering specialised ...

    Molly Raycraft - 25/02/2019 - 14:47

  4. Forrester acquires SiriusDecisions for $245 million

    passion for our clients’ success.” The transaction is expected to close in January 2019. B2B Marketing ...

    Molly Raycraft - 27/11/2018 - 15:55

  5. Leading marketing at high-growth fintech GoCardless

    businesses to collect and process direct debit payments, processing $1 billion of transactions with around ...

    Paul Snell - 16/04/2019 - 12:35 - 1 comment

  6. Why B2B ecommerce needs to replicate the B2C experience

    is as compelling as possible. A user friendly and transactional website should be seriously considered ...

    Brian Green - 12/04/2019 - 09:05

  7. B2B e-commerce: Innovate or die

    Revolutionising B2B commerce This is an example of frictionless commerce transactions in action. You have ...

    Darin Archer - 15/03/2019 - 11:46 - 1 comment

  8. Account-based marketing: What it is, why to do it, and how to do it right

    into accounts, contacts, personas and market segments, including: Transaction history Engagement history ...

    Cliff Guy - 07/04/2019 - 11:44

  9. Examples of innovation in B2B marketing: 4 award-winning campaign case studies

    has a network of over 600 transactional suppliers. The ABM programme elevated O2 to become one of only ...

    Alex Clarke - 06/02/2018 - 11:05

  10. 10 ways to tailor your ABM strategy for the c-suite

    But to the c-suite, this feels transactional and it lacks authenticity. Over time, the relationship you’ve worked so ...

    James Harris - 07/02/2019 - 10:07

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