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1. The importance of brand personality in B2B – and how to find yours

   in imagery (e.g. lifestyle, automotive, travel), ask colleagues to create a collage of the images that best ...

   Sue Mizera - 25/08/2022 - 14:16

2. Under the hood of Amex’s success with small businesses

   coming to work? What do I do about travel policy? The office? How do I keep people safe? Government ...

   David Rowlands - 10/08/2022 - 10:13

3. How your peers are measuring marketing operations

   impacted by design and functionality. “My team routinely analyses website pages to improve engagement ...

   Simon Daniels - 25/07/2022 - 10:08

4. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   on the Virgin website where he shares his travel experiences and perspectives on pertinent industry issues. ...

   Luis O'Cleiry - 28/07/2022 - 09:11

5. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes ... the recovery of the airline industry as Covid 19 changes the future of air travel and passenger numbers. Lead ...

   David Rowlands - 14/06/2022 - 09:49

6. ABM is a marriage, not a fling

   to be back in person but I also like that it’s a hybrid event, and that those who can’t travel to the UK can ...

   Carolina Marino... - 24/06/2022 - 09:18

7. About Propolis membership

   The results are reliable, and consistent Because each member of your team will use Propolis routinely- when ...

   scotty - 11/05/2022 - 13:14

8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

   B2B companies routinely have multiple targets – the management team and board, who are decision ... efforts as vigorously and routinely as her B2C counterpart. Far from seeing the value that these bring ... basics to nutritional supplements to video games to travel offerings, and so require equal parts rational ...

   Sue Mizera - 22/02/2022 - 12:26

9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   B2B companies routinely have multiple targets – the management team and board, who are decision ... efforts as vigorously and routinely as her B2C counterpart. Far from seeing the value that these bring ... basics to nutritional supplements to video games to travel offerings, and so require equal parts rational ...

   Sue Mizera - 25/04/2022 - 09:55

10. Going green: All things ESG with Deloitte’s James Oates

    These include: Reducing our business travel emissions by 50% per FTE from 2019 levels.  Sourcing 100% renewable ...

    David Rowlands - 04/05/2022 - 09:11

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