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  1. The importance of brand personality in B2B – and how to find yours

    in imagery (e.g. lifestyle, automotive, travel), ask colleagues to create a collage of the images that best ...

    Sue Mizera - 25/08/2022 - 14:16

  2. Under the hood of Amex’s success with small businesses

    coming to work? What do I do about travel policy? The office? How do I keep people safe? Government ...

    David Rowlands - 10/08/2022 - 10:13

  3. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    on the Virgin website where he shares his travel experiences and perspectives on pertinent industry issues. ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  4. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    omnichannel engagement, and a slowly developing recognition that there are more nuanced metrics than numbers ...

    David Rowlands - 07/07/2022 - 12:59

  5. Why the diversity of thinking will dominate the future of creativity in the experience economy

    Representation is slowly improving on recruiting platforms, but not everyone will be found in the same place.  ...

    Jason Fletcher - 10/06/2022 - 16:49

  6. ABM is a marriage, not a fling

    to be back in person but I also like that it’s a hybrid event, and that those who can’t travel to the UK can ...

    Carolina Marino... - 24/06/2022 - 09:18

  7. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes ... the recovery of the airline industry as Covid 19 changes the future of air travel and passenger numbers. Lead ...

    David Rowlands - 14/06/2022 - 09:49

  8. Steven Spencer-Steigner on the state of B2B brand building

    outlines, “We’re slowly moving away from a sales-driven business model. Brand is no longer seen as just ...

    David Rowlands - 30/05/2022 - 14:49

  9. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    “In our experience it’s working. But it’s working slowly,” he adds. “It’s a marathon not a sprint. You ...

    David Rowlands - 19/04/2022 - 14:29

  10. Going green: All things ESG with Deloitte’s James Oates

    These include: Reducing our business travel emissions by 50% per FTE from 2019 levels.  Sourcing 100% renewable ...

    David Rowlands - 04/05/2022 - 09:11

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