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  1. B2B Marketing Spring 2018

    Dive into the depths of account-based marketing and you’ll likely reach undiscovered treasures ...

    Paul Snell - 08/05/2018 - 10:15

  2. B2B creative: October 2014

    business travel TV ad campaign, 'Business sense'. Sage has launched a virtual treasure hunt after ...

    Jessica McGreal - 17/10/2014 - 13:31

  3. Marketing leadership: What you need to know

    we’re leaders now, we were marketers once, and we still treasure the act of ‘doing’ marketing. Take pity ...

    Paul Snell - 17/09/2018 - 09:49

  4. People Awards case study: How Alan Brandwood's influence and innovation earned him the 'Outstanding contribution to B2B marketing' award

    and longest to act as treasurer, as well as the first to form a global network of independent B2B agencies. ... Club) and the association’s longest serving treasurer. He was a founding (1987) member and FD until 2012 ...

    Martha McKee - 24/08/2017 - 14:08

  5. ABM: How Wood Mackenzie engaged with accounts... and the sales team

    that’s actually a treasure trove of insights and feedback. Over four years, Wood Mac’s ABM programme has ...

    Molly Raycraft - 20/02/2018 - 16:22

  6. B2B research: How to fish for insight

    the treasure is buried in the subtleties that don’t make it into the datasets. For example, sales performance ...

    Katherine Almond - 02/02/2017 - 17:31

  7. ABM for SMEs: Does account-based marketing work for targeting small businesses?

    for IT solutions, but heavily influenced (controlled by) the treasurer and the head teacher. By creating ...

    Alex Clarke - 19/04/2018 - 09:00

  8. How to create ‘customers for life’ – The four Cs of customer centricity

    landscape means treasuring your business’ greatest asset – the customer – and putting them at the centre ... clients.  Thriving in today’s competitive landscape means treasuring your business’ greatest asset ...

    Martin Häring - 08/12/2016 - 16:23

  9. The future of branding: A better way to assess brand ROI

    – CFOs, treasurers, and heads of finance and asset management executives on their perceptions ...

    Brian Rafferty - 24/03/2017 - 17:06

  10. Why you should work abroad

    I’m going to treasure for the rest of my life and I can recommend it to everyone. Image via Flickr/ ...

    Hanne Knuyt - 08/07/2015 - 10:51

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