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  1. Key buying criteria- the path to yes

    interviews  (IDIs) with  competitor customers  and the customers you wish you had can uncover a treasure ...

    Sean Campbell - 22/09/2016 - 21:24

  2. BOOK REVIEW: Luxury Lies and Marketing

    humanity’s appetite for high quality goods. From ancient Sumerian treasure to modern day Rolex designer ...

    Jessica McGreal - 02/07/2014 - 13:04

  3. Living by the Non-Billable Marketing Hour

    matter?  Trash is trash, after all.  …To Marketing Treasure Well, some firm’s trash can be another’s ... treasure- savvy professional services firms can transform their non-billable marketing junkyards into plush ... transform your time into treasure. 16878 anonymous user Blog United Kingdom 0 No votes yet ...

    Debra Andrews - 27/03/2012 - 18:29

  4. Brand journalism: Connecting through storytelling

    in market research, you are probably sitting on a treasure trove of data. The only problem is figuring out ...

    Jeroen Wils - 24/03/2015 - 11:13

  5. Be a storymaker

    is about being human. And if you can get under the surface of your customers, you’ll find a treasure ...

    Paul Cash - 03/02/2015 - 11:37

  6. SEARCH NEWS: Google launches AdWords credit cards

    their spending.’ In a blog, signed by Brent Callinicos, VP treasurer, announcing the UK launch of the cards, he ...

    Alex Aspinall - 09/10/2012 - 09:44

  7. 8 tips on how to maximise your tradeshow investment

    their key in the treasure box. If the key fit the lock then the delegate won a prize inside. For the 2000 ...

    Claire Vanner - 09/08/2016 - 15:50

  8. Unbundle, repurpose, amplify. Turn print assets into digital riches with this three-step process

    Content marketing Great treasure troves of content lie hidden within many companies' ...

    Mark Wellings - 11/08/2015 - 15:09

  9. How to: Find out what your target audience wants

    between industry experts who can give you some good ideas. Facebook is another treasure ...

    Alex Clarke - 18/02/2016 - 10:52

  10. The Embarrassing Truth About Lumpy Mail (and Promotional Products)

    as a marketing tactic. No doubt, you can remember receiving mail like this with an extra added “treasure” inside, ...

    Paula Crawford - 13/04/2015 - 13:18

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