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  1. Humans – we’re a fickle lot!

    It provides the insight you need to understand to the real cost of customer ownership, who your Treasure ... relationship.  From this, customers can then be segmented accordingly into four groups which range from Treasure ... Accounts to Avoid accounts.  Treasure accounts will possess the characteristics of an ideal customer, one ...

    Iain Lovatt - 18/07/2011 - 12:09

  2. Programmatic: An opportunity, not a threat

    relationships that offer the control and accountability that is so treasured in the traditional media buying ...

    Noelia Amoedo - 12/03/2015 - 10:06

  3. 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing

    to pre-qualify them before passing them on. 2.Reduce, reuse, recycle One man’s trash is another man’s treasure ...

    Judy Caroll - 03/01/2014 - 04:53

  4. 5 Selling Ideas That Work (Fueled By the Power of Data)

    marketing database is a veritable treasure trove of actionable insights – if you are willing to work hard ...

    SYLVIA JENSEN - 18/12/2014 - 12:29

  5. Keep Your B2B Customers Satisfied for long term growth

    of their treasures. Companies should be encouraged to acknowledge this trust and convey its importance through ...

    Abigail Smith - 06/10/2014 - 14:40

  6. Getting to grips with frictionless commerce

    to transactional data and web visit statistics. This treasure trove of information can offer the key to unlock ...

    Marije Gould - 20/05/2014 - 17:00

  7. How Inbound Marketing Can Drive Up Sell and Cross Sell Opportunities

    your existing clients have bought from you and exploit this treasure trove of information to cross-sell ...

    Alistair Norman - 06/05/2014 - 09:51

  8. BRANDING NEWS: Arjowiggins Creative Papers takes campaign to London charity events

    and product designer Karim Rashid, South African ‘treasures from trash’ designer Heath Nash, Camaroon artist ...

    Paola Bonfanti - 22/06/2011 - 17:02

  9. It’s not fair!

    discrete quadrants which represent the monetary value of the customers ranging from the Treasure Accounts ... Treasure Accounts. With this information at your disposal you can accurately target other prospective ... advice is look after you Treasure Accounts well and you will be rewarded with loyalty and long term, ...

    Iain Lovatt - 20/06/2011 - 14:04

  10. Best B2B brand awareness campaign- Winner

    targeted advertising aimed at key audiences appeared for six weeks in titles such as Treasurer, Real ...

    a12admin a12 - 14/12/2007 - 00:00

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