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  1. Why corporate executives fear social- part 1

    brand that isn’t fearful of social is like trying to find buried treasure without a map. One ill-judged ...

    Kimberley Brind - 04/12/2013 - 12:28

  2. 20 Social Media Marketing Tips for Increasing Sales

    for good — make your sales increase via Facebook. F-commerce is a treasure for entrepreneurs. Let ...

    Ievgen Leonov - 24/04/2015 - 15:30

  3. Why LinkedIn Isn't Just for Marketers

    is a treasure trove of potential customers. Advanced search is the best way to prospect on LinkedIn, allowing ...

    Laura Hampton - 21/08/2014 - 12:46

  4. about="/en-gb/resources/blog/first-party-data-treasure-dont-waste-it" typeof="schema:Article sioc:Item foaf:Document">

    First-party data is treasure: Don’t waste it

  5. It’s hard to take a step back sometimes – but it’s worse if you don’t

    ranging from ‘Treasure’ accounts – your absolute to-die-for relationships, to ‘Avoid’ accounts ... In addition, now you have profiled your customers and understand the characteristics of your Treasure accounts, ...

    Iain Lovatt - 09/06/2011 - 14:20

  6. Bottom-up marketing – don’t let history repeat itself

    Treasure accounts.  The premise that 80% of your business typically comes from 20% of customers should ... Treasure customers look like they are likely to share some characteristics that make them so.  They may ...

    Iain Lovatt - 01/06/2011 - 15:57

  7. In denial – my world is fine without any changes- thank you!

    Treasure Accounts, Sales Promotion, Market Development and Avoid.  These are further subdivided ... of customer relationship Avoid accounts are still there in background eating away at your profits and Treasure ...

    Iain Lovatt - 16/05/2011 - 18:36

  8. FEATURE: The secrets of success in B2B

    in it. Finally, at IBM, we have this very long tradition of ‘treasuring wild ducks’. The phrase goes back ... employee clones and you never get new thinking or bright ideas. You need to treasure those wild ducks, ...

    Jessica McGreal - 24/02/2014 - 09:48

  9. Why a CMS is Crucial for a Social Business

    to a website. Effective execution of a social media strategy depends on having a treasure trove of engaging ...

    Himanshu Sareen - 01/11/2013 - 17:41

  10. Bad babies and the ‘magic handbag reveal’

    Record – ‘Colour in all the faces in the paper’, her purse becomes a hidden treasure chest – ‘Guess what ...

    Gordon Brown - 03/01/2013 - 13:56

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