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  1. Top 3 tips for selecting and managing your specialist agency

    your agency to hit the ground running. 3. Treat them like a new employee in the beginning Once you ... One key tip Steve mentions is to treat them as new staff. The more you put into them as a client, ...

    Kavita Singh - 07/05/2021 - 12:12

  2. What is a customer data platform and how does it fit into B2B?

    is in one place, customers and B2B buyers have come to expect companies to treat them consistently over time ...

    David Rowlands - 08/06/2021 - 10:06

  3. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    to avoid them. The biggest mistake is that people and /or organisations treat CX functionally. ... It is not a business priority but treated as a marketing tactic. To be successful CX needs to be a business strategy ... Ignoring the role of Employee Experience in the process Improving analytics isn’t treated as a top priority ...

    Kavita Singh - 25/05/2021 - 10:10

  4. Inside B2B Marketing’s virtual Leaders Forum 2020

    treated to enlightening roundtable discussions throughout the day. The event kicked off with a warm ... for exclusive insights from world-class speakers, and were treated to enlightening roundtable discussions ...

    Kavita Singh - 14/09/2020 - 10:11

  5. Masks, martech and matching up to the big guys: How trust has changed in a pandemic world

    have to do? Essentially, it boils down to treating the virtual B2B engagement process with exactly ...

    Sara Stephen - 04/03/2021 - 08:35

  6. Here are our hive experts' 2021 predictions

    to becoming proactive. Empathy will take centre stage. Customers hate being treated like a ticket number, ...

    Kavita Singh - 27/01/2021 - 10:48

  7. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

    is not an all or nothing decision." DON’T: Ignore marketing return on investment Don’t treat the budget ... should not be treated as a ‘given’ and assumed to be fixed or based on last year plus 10%. He says: “If ...

    Kavita Singh - 19/01/2021 - 11:27

  8. How to optimise your customer journey for seamless cross-channel experience

    their purchase. Providing cross-channel support is necessary to ensure that these customers feel well-treated ... experience is to be treated like it is sacred.   It has the power to turn a casual visitor into an interested ... well-treated at all touchpoints.   2. Get the mobile experience right  Over 80% of internet users use mobile ...

    Dhruv Mehta - 12/01/2021 - 16:48

  9. Why do B2B marketers still treat content marketing like a sales pitch?

    90% of B2B marketers use content marketing, 30% treat content like advertising" Joe Pulizzi, Content ... adopting. Too many B2B brands still treat content marketing like a form of advertising, and it's a huge ...

    Alex Clarke - 26/05/2017 - 09:51 - 2 comments

  10. A look into 2021: Reintroducing physical events with Chris Wickson

    in on the in-person element and then to treat the virtual part as an afterthought, or vice versa. Continuing virtual ...

    Kavita Singh - 14/01/2021 - 12:02

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