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  1. The Leaders Forum 2020 on-demand

    speakers, and were treated to enlightening roundtable discussions throughout the day. Did you see ...

    Jason Taylor - 17/09/2020 - 14:22

  2. 5 principles to future-proof your B2B website

    locations with ease. Treat information layout with care People contain multitudes—and so does your brand. ...

    Michael Leen - 15/09/2020 - 14:15

  3. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    you have many decision-makers involved, each decision-maker needs, effectively, to be treated ...

    Miriam Drahmane - 21/12/2020 - 11:12

  4. Account-based marketing comes to the fore

    the going gets tough, the tough get going. Account Based Marketing treats your key accounts (or all in small ... you geared your activity to treat each key account as a market of one, this one goes a level further ... and treats each opportunity this way. Yes, that means understanding and personalisation at opportunity level ...

    Mercè Cozens - 02/12/2020 - 18:10

  5. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    generic, treating them the same as every other buyer. Evidence that this gap exists is based on research ...

    David Rowlands - 07/12/2020 - 08:47

  6. Awards case study: Find out HP Apollo won out for best account-based marketing for its campaign

    and marketing across its various product lines. Large, multi-national organisations were treated as distinct ... multi-national organisations were treated as distinct customers of HP’s PC, Office Print, Large Format Print ...

    Kavita Singh - 26/11/2020 - 17:01

  7. Facebook serves up ice-cream treats for summer campaign

    Social 29538 news/archive/facebook-serves-ice-cream-treats-summer-campaign Facebook has launched ... and Germany. Agency employees were treated to free ice-cream as well as a booklet containing the campaign ...

    Jason Taylor - 15/07/2014 - 10:24

  8. Five days of festive treats

    and why we’re giving out our Xmas pressies early. 15845 blog/posts/2011/12/09/five-days-festive-treats If, ...

    Gemma Huckle - 09/12/2011 - 15:23

  9. B2B Marketing Roundtable: Approaching ABM amid Covid-19

    Sales will jeopardise a whole deal if they think they’ve been treated unfairly. The big thing ...

    Kavita Singh - 13/10/2020 - 11:35 - 2 comments

  10. Survey: Achieving excellence in B2B CX 2019

    Take our quick customer experience survey and treat yourself to brownies We want to understand ...

    Paul Snell - 03/05/2019 - 09:15

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