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  1. Pure Storage serves up a true 1-2-1 content experience with AI-enabled Idio

    content to casual visitors in an aesthetically pleasing and easy-to-use way. But the site treated all ...

    Anonymous (not verified) - 10/04/2019 - 15:17

  2. 4 ways to get better content from your B2B writer

    maybe ask yourself why you wouldn’t do any of these four things – and how you’d like to be treated ...

    David McGuire - 16/04/2019 - 09:18

  3. 3 modern approaches to content creation that’ll help you scale, drive engagement and learn from your mistakes

    and target customers at a micro-level. “We’re living in a data-driven era, we’ve got to treat buyers like ...

    Rebecca Ley - 26/04/2019 - 10:04

  4. Half of marketers believe they do not meet customer expectations

    the response from business buyers; 83% stated being treated like a person, not a number, was very important ...

    Molly Raycraft - 14/12/2018 - 10:27

  5. 5 non-marketing metrics every marketing leader should be tracking (but probably aren’t)

    to stick the boot in, it’s an increasingly important external signifier of how staff are treated ...

    Paul Snell - 27/02/2019 - 10:20

  6. Mapping the small business customer journey

    customer journey Small businesses don’t enjoy being treated like enterprise prospects. Yet it’s an error ...

    Paul Snell - 11/10/2018 - 14:35

  7. 3 key B2B event trends for 2019: Detoxing, brunch and 'less is more'

    (free from) treats. Once the realm of niche fashion brands, the bigger players and mainstream business ...

    Hannah Sheppard - 07/01/2019 - 09:00

  8. Don’t miss out – the latest, greatest innovations in modern marketing

    card industry on Valentine's Day and, in my personal case, I was also a good son and treated my ...

    Brian Macreadie - 20/02/2019 - 09:45

  9. B2B SEO vs B2C SEO strategies: What's the difference? (Infographic)

    strategies have core differences and an agency must treat them differently. See the infographic to find out ...

    Keith Hodges - 10/02/2016 - 12:20

  10. 8 ways marketing can build a stronger relationship with IT

    have a serious role to play in the company, and a boatload of risk to manage. Treat them like ...

    Paul Snell - 11/02/2019 - 12:20

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