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1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

   capabilities. Integrate has a built-in CDP that cleans, validates, and verifies the data coming in before ...

   David Rowlands - 07/07/2022 - 12:59

2. The Great Acceleration

   and alliances when expectations are not met. We can expect the same treatment from our SMB customers. Just ...

   Dan Gliatta - 24/03/2022 - 11:36

3. Five ways AI impacts demand generation

   want that information right away! 5. AI keeps your data clean Incorrect data is why 80% ... allows the opportunity to clean their data in a matter of minutes. Machine learning tools like KNIME can ... data clean, and adapting to the needs of buyers. Implementing AI will help your business overcome ...

   Satish Sadasivan - 14/01/2022 - 09:00

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ... With B2B marketing at the time being essentially a “clean slate,” I took the decision to begin ...

   Sue Mizera - 25/04/2022 - 09:55

5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   B2B marcomms in 1991: A “clean slate”  Although our Geneva clients numbered some of the world’s most ... With B2B marketing at the time being essentially a “clean slate,” I took the decision to begin ...

   Sue Mizera - 01/02/2022 - 15:00

6. How and why marketing must drive sustainability

   chain. We are reviewing our suppliers to ensure fair treatment of employees. We acknowledge that climate ...

   David Rowlands - 11/01/2022 - 08:47

7. Dr Christine Bailey’s four key pillars of B2B digital selling

   to make it accessible to sales. Similarly, do spring cleaning: if content performed well six months ago ...

   David Rowlands - 17/02/2022 - 15:33

8. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   is not a given. It requires having a robust, clean data foundation to build on. Data cleansing and data ...

   Satish Sadasivan - 07/03/2022 - 09:45

9. International Women’s Day: A collection of reflections

   that leadership level. It will help avoid talent leaving due to biases and unsatisfactory treatment. Is Gender ...

   David Rowlands - 08/03/2022 - 13:00

10. Why increased customer privacy provides an opportunity for marketers

    The impact of increased privacy Open data to keep lists clean and deliverability metrics in good place has ...

    Sam Holding - 26/01/2022 - 10:07

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