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  1. NEWS: Co-operative Bank launches £5.5 million ad campaign

    and creative treatments. It goes back to our heritage of tackling hard-hitting issues that matter to our ...

    Jessica McGreal - 02/10/2014 - 16:28

  2. Awards case study: Learn how Really B2B won out for martech team of the year

    on the huge set-up process that this project entailed- and we did! The campaign has gone from strength ...

    Kavita Singh - 03/04/2020 - 17:03

  3. YouTube to provide online lessons on video strategy to agencies

    with YouTube creators, publishing frameworks, creative treatments, video discovery and campaign optimization. ...

    Tequia Burt - 23/06/2016 - 23:27

  4. RIP for ROI?

    of ‘forecasted demand management’. This entails using automation platforms and ‘always-on’ marketing, to enable ...

    Joel Harrison - 26/05/2015 - 11:17

  5. Dispersing the fog around account-based marketing

    This entails listening to customers, undertaking an in-depth analysis of their needs and using these insights ...

    Luella Ben Aziza - 06/11/2018 - 09:30

  6. SOCIAL MEDIA NEWS: RNIB selects for B2B campaign

    as well as improve treatment and referral pathways.   David Allen, head of RNIB's Sight Loss ...

    Alex Aspinall - 19/10/2011 - 11:38

  7. CASE STUDY: ‘O2 reduced cost and complexity’ for O2, by The Marketing Practice

    the campaign treatment each received. 15503 ... treatment each received. To engage the target audience, a research-based, interactive maturity model ... predictions, campaign and telemarketing treatments for each segment of the data. TMP used this detailed view ...

    Alex Aspinall - 31/10/2011 - 16:18

  8. Neanderthal Video Production Made Easy

    don’t watch. Story treatment, great contributors, and a compellling narrative deliver audience ... of ineffectual treatments. Conversely I also saw mediocre stories made brilliant by creative adherence ...

    Nick Lawrence - 13/07/2012 - 13:01

  9. Cloud Marketing: How Marketers are Getting It Wrong

    organizational benefits it entails. But when it comes to promoting the advantages of cloud computing, how do ...

    Barbara Hoover - 17/04/2015 - 15:01

  10. BRAND NEWS: Sentinel Performance Solutions launches instant giveaway

    treatment specialist,  Sentinel Performance Solutions, is celebrating its 25th anniversary by launching ...

    Jessica McGreal - 21/10/2013 - 14:25


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