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  1. CASE STUDY: ‘Five second films’ for PayPal, by Base One

    by a creative treatment where various well-known films and books are condensed into a five-second format ...

    Alex Aspinall - 24/10/2011 - 15:52

  2. Debate: Content Marketing – Quality or Quantity?

    be enough to secure an audience and generate leads, without the show-stopping creative treatments that can ...

    Laura Nolan - 07/08/2012 - 08:20

  3. How to: Create simple and effective content

    Be topical Journalists know the value of developing an original news angle or a feature treatment to make ...

    Hanne Knuyt - 24/04/2015 - 11:18

  4. CASE STUDY: Thomson Reuters- two become one

    heavy weight and all-capital letter treatment communicates strength, stature and stability. When ...

    a12admin a12 - 01/12/2009 - 00:00

  5. CASE STUDY: Thomson Reuters join forces

    heavy weight and all-capital letter treatment communicates strength, stature and stability. When ...

    a12admin a12 - 06/06/2008 - 00:00

  6. CASE STUDY: John Watton of Shipserv wins marketer of the year

    to what he terms the "slam down" treatment often dished out to sales reps, particularly ...

    a12admin a12 - 24/11/2009 - 00:00 - 1 comment

  7. HOW TO: Achieve loyalty in B2B

    a specialist To ensure a B2B loyalty programme is given the emphasis and professional treatment it deserves. ...

    Jessica McGreal - 05/12/2013 - 11:21

  8. HOW TO: Navigate your move in to social CRM

    preferential treatment, but what problem does that really solve?  Before adding layers of social engagement, ...

    Anonymous (not verified) - 30/01/2012 - 17:06

  9. HOW TO: Create an investment timeline for your CRM system

    term TCO is a key requirement. Accounting treatment On-Demand and on-premise deployment models ...

    a12admin a12 - 14/03/2010 - 00:00

  10. CASE STUDY: Innovex rebrand as a thought leader

    not always guaranteed listing even if they are the best treatment (a move known as scrapping the gold ...

    a12admin a12 - 23/03/2010 - 00:00

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