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1. CASE STUDY: ‘Five second films’ for PayPal, by Base One

   by a creative treatment where various well-known films and books are condensed into a five-second format ...

   Alex Aspinall - 24/10/2011 - 15:52

2. Debate: Content Marketing – Quality or Quantity?

   be enough to secure an audience and generate leads, without the show-stopping creative treatments that can ...

   Laura Nolan - 07/08/2012 - 08:20

3. How to: Create simple and effective content

   Be topical Journalists know the value of developing an original news angle or a feature treatment to make ...

   Hanne Knuyt - 24/04/2015 - 11:18

4. CASE STUDY: Thomson Reuters- two become one

   heavy weight and all-capital letter treatment communicates strength, stature and stability. When ...

   a12admin a12 - 01/12/2009 - 00:00

5. CASE STUDY: Thomson Reuters join forces

   heavy weight and all-capital letter treatment communicates strength, stature and stability. When ...

   a12admin a12 - 06/06/2008 - 00:00

6. CASE STUDY: John Watton of Shipserv wins marketer of the year

   to what he terms the "slam down" treatment often dished out to sales reps, particularly ...

   a12admin a12 - 24/11/2009 - 00:00 - 1 comment

7. HOW TO: Achieve loyalty in B2B

   a specialist To ensure a B2B loyalty programme is given the emphasis and professional treatment it deserves. ...

   Jessica McGreal - 05/12/2013 - 11:21

8. HOW TO: Navigate your move in to social CRM

   preferential treatment, but what problem does that really solve?  Before adding layers of social engagement, ...

   Anonymous (not verified) - 30/01/2012 - 17:06

9. HOW TO: Create an investment timeline for your CRM system

   term TCO is a key requirement. Accounting treatment On-Demand and on-premise deployment models ...

   a12admin a12 - 14/03/2010 - 00:00

10. CASE STUDY: Innovex rebrand as a thought leader

    not always guaranteed listing even if they are the best treatment (a move known as scrapping the gold ...

    a12admin a12 - 23/03/2010 - 00:00

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