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  1. DEMAND GENERATION: The consumerisation of B2B Marketing

    can take a more consumer-style treatment. This is partly a result of device proliferation and the fact ...

    Anonymous (not verified) - 04/09/2012 - 10:51

  2. TECHNOLOGY: Value of individual customers

    to each of their customers and develop an appropriate treatment strategy. "That can range from ...

    a12admin a12 - 27/01/2005 - 00:00

  3. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    Denver, Boston, San Francisco and Washington have all received this treatment and it is about to rollout ...

    a12admin a12 - 30/05/2007 - 00:00

  4. EMAIL MARKETING: Is email the new DM?

    campaign should comprise a few tests, a creative treatment, a set of response objectives that tie ...

    a12admin a12 - 07/11/2004 - 00:00

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