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  1. Five ways AI impacts demand generation

    done), whilst others maintain that it will simply augment traditional methods. So, what's the truth? ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. 10 lessons learned after 10 years of modern selling

    been trained and coached on the most effective methods of delivery.  4. Empower people ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. Improving CX with revenue enablement

    however, anonymise and group communications across an account and look for potential trends or early ...

    Adam Mincham - 10/01/2022 - 09:12

  4. What’s in store for B2B marketing in 2022?

    and thrive.  People: the trend for digital nomads will accelerate, with the best talent dictating where ... them with you all now. You only have to Google 'digital trends 2022' to return a tsunami ... you three trends that I have seen emerging and will continue to surge in the next 12 months. 1. Level ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five predictions on data changes to future-proof your 2022

    cookies, making it much easier to build audiences, attribute behaviour trends and measure activation ...

    Jon Clarke - 20/12/2021 - 12:01

  6. Six B2B industries that should be leveraging marketing automation

    of follow-up comms. Beats the traditional method of taking a business card and manually sending an email days ...

    Tom Ryan - 14/12/2021 - 08:58

  7. News: Annual study reveals rising stars in the marketing multiverse

    use of channels and marketing mix in achieving this.  Inconsistency is the overriding trend ... Keyword trends results have also gone down compared to 2020 data. Companies are shifting away from using ... on their webpages. This trend was first reported in 2020, and it accelerated by 10% in 2021. Most companies are still ...

    David Rowlands - 30/11/2021 - 16:21

  8. The B2B Marketing Awards 2021: Check out who won big

    new marketing trends on the web, Propolis members have already heard about the next big thing. Check ...

    David Rowlands - 01/12/2021 - 16:29

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    budget and how to approach c-level executives about it, the new trends you should explore, the importance ... the new trends you should explore, the importance of long-term planning and more. anonymous user Features ...

    David Rowlands - 19/11/2021 - 10:26

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... method to probing for intrinsic motivations and how the application to “bring results to life” can ... of 2020. Method and research design As MM is literally a fusion of classic marketing and classic ...

    Sue Mizera - 19/11/2021 - 09:34

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