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1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   with sister tech agencies Method and Sling & Stone- who together already share 14 clients- as well ...

   David Rowlands - 03/02/2023 - 14:17

2. Account-Based Marketing Research Report

   are senior marketers utilizing in their ABM approach? Which tried-and-tested methods are most successful? ...

   Jerusa Calliste - 23/11/2022 - 09:42

3. Propolis new user interface

   of methods (polls, roundtables and more), and is designed to help solve a shared B2B marketing-related ...

   scotty - 16/11/2022 - 12:30

4. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   of the key methods for tracking progress and measuring success at Agent3 is the PAR method- Planning, ... closing deals – these should be on the rise. The Agent3 PAR method not only helps to track success, ...

   Anonymous (not verified) - 31/10/2022 - 13:58

5. The Global ABM Conference 2022: What you missed out

   that I thought might be trends, but [have] confirmed that that’s what people are thinking. I think we’re all ...

   David Rowlands - 08/11/2022 - 12:09

6. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

   ABM Download this now Out of the frying pan and into the fire. We’ve made our way out of a global pandemic and into a looming economic recession, facing political instability at home and war in Ukraine. But what do these seismic shifts mean for ABMers? Ou ...

   David Rowlands - 01/11/2022 - 17:19

7. Does ESG get the gold standard for B2B at the DMA Awards?

   trend: ESG The DMA is preparing to reveal its B2B winners for 2022- but will an ESG campaign be amongst ...

   Joel Harrison - 18/10/2022 - 13:28

8. Data from digital marketing teams plays a crucial role in driving the bottom line for business

   and delighting existing customers, to mapping personas and uncovering emerging trends. But of course, achieving ... revenue operations (RevOps). In a nutshell, RevOps is a method that focuses on alignment between ...

   Susan McKay - 12/09/2022 - 08:36

9. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

   and expectations are constantly moving. According to Forrester’s 2021 B2B Buying Study, three key trends have ... outcome. It’s therefore no surprise that it’s a rapidly growing trend, with Gartner predicting that 65% ...

   Winnie Palmer - 15/08/2022 - 14:06

10. The importance of brand personality in B2B – and how to find yours

    method Ask: “Who is your company, today, as person?" Consider age, gender, family situation, the car ...

    Sue Mizera - 25/08/2022 - 14:16

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