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  1. Improving CX with revenue enablement

    warning signs – adjusting engagement across teams in real-time and triggering/informing strategies ...

    Adam Mincham - 10/01/2022 - 09:12

  2. What’s in store for B2B marketing in 2022?

    But there is a part in the film where facial or optical recognition triggers personalised advertising. That kind ...

    David Rowlands - 07/01/2022 - 15:27

  3. Six B2B industries that should be leveraging marketing automation

    Here are a couple of use cases: Triggered donation requests. Many non-for-profits send scheduled ... trigger an email based on the content they viewed, prompting them to donate in their cause of interest. ... to candidates and employers. Trigger nurture comms and follow ups based on employer engagement. Understand ...

    Tom Ryan - 14/12/2021 - 08:58

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    motivations the brand triggers, thus generating a profile of what true customer intimacy looks like? Could ... campaigns to trigger intrinsic motivations. Use traditional media, TV, radio and print, to create long-term ... mentalities, shortens conversions and allows you to see what activities best trigger these. ROI should tie ...

    Sue Mizera - 19/11/2021 - 09:34

  5. How to approach your ABX strategy

    and trigger appropriate action. For example, accounts showing signs of being in-market and ready to engage. ...

    David Rowlands - 10/11/2021 - 10:57

  6. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    campaigns to trigger intrinsic motivations. Use traditional media, TV, radio and print, to create long-term ... mentalities, shortens conversions and allows you to see what activities best trigger these. ROI should tie ... directly into the best trigger-combinations for creating conversions (Binet and Field offer a number ...

    Sue Mizera - 13/10/2021 - 09:49

  7. Improving ecommerce efficiency with product information management workflows

    or trigger an automated action, such as updating content or setting a product live. This is also relevant ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    motivations the brand triggers, thus generating a profile of what true customer intimacy looks like? Could ...

    Sue Mizera - 15/09/2021 - 11:07

  9. Can marketing automation support employee wellbeing?

    sequences of emails that trigger based on pre-set dates or prospect behaviours. This certainly beats having ...

    Tom Ryan - 10/08/2021 - 17:05

  10. Has Covid-19 changed the role of the marketing department?

    to the landscape of the workplace triggered by Covid-19, it suggests that marketers are feeling held back from ...

    Angela Nyman - 09/04/2021 - 16:20

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