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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    on minor points. E.g.,  “Let’s face it, all the players in this category offer excellent products. I’m ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    in on the party,” Renaye puts it. Applaud had to reaffirm themselves as the go to player in the market whilst also ... level. You can’t scale creativity unless you’re doing true one-to-one ABM.” For Renaye, don’t just think ...

    David Rowlands - 01/11/2022 - 08:16

  3. News: Expandi achieves asset purchase of Cyance

    that we will see more of these kinds of events. The result is a comprehensive player in the European ... market for Intent, which is so often US-dominated. The jury is still out for me on the true power ...

    David Rowlands - 13/09/2022 - 08:44

  4. How to unlock green growth

      However, the pursuit of green growth will not necessarily be straightforward. The development of true ... co-development partnerships with large, multinational customers. It approached select players ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  5. News: HCLTech launches new brand positioning of supercharging progress

    of flexibility and commitment to being a true partner, in the trenches with our clients every step of the way.” ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  6. News: Richard O’Connor promoted to CEO of B2B Marketing

    all our expectations, truly embracing the market, our team and opportunity in hand. He is a true ...

    David Rowlands - 30/08/2022 - 15:36

  7. News: The B2B Marketing Awards shortlist announced!

    'It’s not x. It’s y' by Bray Leino 'Long Live the XLA' by True 'Power drive: ... 'Long Live the XLA' by True 'Noisy innovation: What if?' by DAC Beachcroft 'Profit ... by True 'Panasonic TOUGHBOOK partner deal registration incentive FY21' by Miramar Communications ...

    David Rowlands - 23/08/2022 - 09:55

  8. Under the hood of Amex’s success with small businesses

    organisations.  Small Business Saturday subverted that view. In a true symbiotic relationship, small businesses ... that work?’ the answer is that you’re filling a true need based on real insight. There’s longevity in that vs. ... with that growth, more products we can service them with.” A true win-win situation. But that isn’t all. The Next ...

    David Rowlands - 10/08/2022 - 10:13

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    in simple acts of content marketing Content marketing is often a tactic favoured by the big players – those ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    the transition to a true marketing services organisation growing from 10 to 100+ people over the same period. “At ...

    David Rowlands - 22/07/2022 - 11:43

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