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1. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

   Customer success CX Efficient growth is the order of the day for today’s most ambitious, forward-thinking ... is the order of the day for today’s most ambitious, forward-thinking businesses. But there are several ...

   Winnie Palmer - 15/08/2022 - 14:06

2. What you missed at Ignite London

   stream Tyk’s Jason Miller kicked the day off on a creative note, with a defy against celebrating ... (we’ll let you fill in the blanks on that title). Long gone are the days of immeasurable, wishy-washy ... Professor of behavioural science Paul Dolan ended the day on how we can engineer happiness to create ...

   David Rowlands - 13/07/2022 - 09:32

3. What you missed at Ignite USA

   Integrated Marketing. A number of guests also joined MX Group for a cruise of Lake Michigan. Day two Google ... Innovation Last week we had the pleasure of hosting our first in-person Ignite USA! After two years of going ... from the best in business. Here’s what you missed out on. Day one We kicked off the first morning ...

   David Rowlands - 10/06/2022 - 10:46

4. Forget everything you (think you) know about ABM

   value, it has two meanings. First, it’s really long-term value, so thinking about the business ...

   David Rowlands - 18/08/2022 - 15:17

5. ABM is a marriage, not a fling

   Sargeant and I’m the ABM lead for EMEA at F5. I joined F5 two years ago, with the goal of starting ... strategy, hopefully my session can help you understand how “marriage” and “fling” are two different ... route. You’ll leave knowing: Marriage vs Fling: two different marketing strategies. How to go above ...

   Carolina Marino... - 24/06/2022 - 09:18

6. How to be creative in no ways that AI can

   on creativity. Artificial intelligence is here and it’s getting more sophisticated every day. But Artificial ... the marketers focus on the big ideas. When the two come together, that’s when the magic happens.  We all need ... then come and immerse yourself in the moment. If you can’t, block out your day, watch live, and join ...

   Jason Miller - 29/06/2022 - 09:09

7. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   and customer success teams can remove the guesswork that creates waste and inefficiency in their day-to-day ... recognised for its strong culture by employees on Glassdoor and Comparably.  6sense also launched two new ... here...” employee feedback, via Comparably “Super exciting. There’s no day I feel like not going to work. ...

   David Rowlands - 07/07/2022 - 12:21

8. Turn your product into your top marketing tool

   their day-to-day: help, useful tips, insights, educational content, etc. It can be assumed that your customers ... to receive an email a few days later marketing… that very same product. You would immediately question why ...

   Rebecca Grimes - 27/07/2022 - 09:04

9. How your peers are measuring marketing operations

   said to me, while Lauren added that she tracks her team’s progress on day-to-day operational agility ... day to day deliverables that come MOps’ way can be tracked and measured quantitatively, especially ... through better use of technology, data and process. At the end of the day, as in any aspect of management, ...

   Simon Daniels - 25/07/2022 - 10:08

10. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    as two sister agencies, Punch! B2B and Punch! Sales, as it expands its services for a growing client ... Check out Propolis now! B2B sales and marketing agency Punch! has rebranded as two sister agencies, ...

    David Rowlands - 25/07/2022 - 11:24

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