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  1. The future of B2B events: Strategic importance of events elevated by two years of crisis

    Event General B2B marketing Master- Data Strategy, Insight & Intelligence Strategy Master- Brand & Content Strategy Download this now As physical events truly get back underway, what are attendees’ expectations? What considerations do marketers ne ...

    Daniela fernandes - 18/08/2022 - 13:57

  2. People or personas? What B2B marketing can learn from B2C

    However, people are not just ‘personas’. We all make buying choices as consumers every day, and may also ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  3. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    in the early days stifles growth and can land founders in an even more restricted budget due to lower revenue ... strain on resources eventually, but in the early days leaders must remember to re-use existing assets, ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  4. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    Day two opened with a fireside chat with Sarah Kennedy, VP at Google cloud, on a topic very close ... It was three full days of insightful content at the B2B Ignite conference in Chicago last week. After three ... insight from the best in business to transform to re-ignite your marketing the very next day. Trust us- ...

    David Hayes - 16/06/2022 - 11:45

  5. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    promotions.  Community Day of Learning: Dedicated the workday to honor Juneteenth and invited local  activists ... their missions and how we can engage with the community.  Day of Service: Worked with eight different local ... and visions. This was done in preparation for Martin Luther King Day 2022, which the agency devoted as a “day ...

    David Rowlands - 14/06/2022 - 12:33

  6. Propolis salary benchmark 2022

    have specialised certifications. High demand. Group two: Average experience with most of the necessary ... group to group: Group three- £59,250; Group two- £65,000; Group one- £71,750. Check-a-Salary similarly ...

    scotty - 22/07/2022 - 12:04

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and sales solutions,” said Anthony Jabbour, Dun & Bradstreet CEO. “With the addition of these two ... transaction is expected to close in the next month, subject to customary closing conditions. Financial details ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

    Long gone are the days where marketing is seen as the colouring-in department. Our mission is to help ...

    David Rowlands - 13/07/2022 - 14:55

  9. News: Who won big at the Elevation Awards?

    Wrapping up the second day of Ignite USA, we welcomed the best and brightest in B2B to shout about ... we do makes an impact.” “This is a recognition of the work Mx’ers put in each day ... case studies on Propolis. Other big winners include Stein IAS, Silver, and Quarry who all bagged two ...

    David Rowlands - 07/06/2022 - 16:57

  10. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    knows that the website plays an essential part in that journey.  Marketers have two options:  Invest ... measures and monthly actions are created accordingly.  Customer satisfaction, loyalty and development  Two ... and chatbot rolled out to Beta customers.  2. Making reporting essential to customers decision making  Two ...

    David Rowlands - 07/07/2022 - 15:26


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